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Summary

The web content provides a comprehensive guide on how to optimize a Medium profile to build trust and engagement with readers, emphasizing the importance of using a real name, adding a short bio, profile picture, and additional contact information.

Abstract

The article "Medium 101: A Guide to Making the Most of Your Medium Profile" underscores the significance of a well-crafted Medium profile to enhance a writer's credibility and connection with their audience. It suggests using one's real name to foster trust, particularly for experts in specific fields. A concise and compelling bio, preferably with a professional title and links to work or personal websites, is recommended to quickly establish an author's authority. The inclusion of a high-resolution profile picture is advised to personalize the writer's identity. Additionally, the article encourages linking to social media or contact information to provide readers with more ways to engage with the writer. The guide also points to Medium's features that allow for customization of the "About" page, offering writers the opportunity to showcase their voice and style through images, text styling, and curated links to their best work.

Opinions

  • Authenticity is key: The article stresses the use of a real name and a genuine photo to build a trustworthy relationship with readers.
  • Brevity in bios: A short, informative bio that includes relevant titles and links is seen as more effective than a lengthy one.
  • Professionalism matters: Mentioning one's professional title and affiliations can enhance credibility, especially for subject matter experts.
  • Connect with your audience: Providing additional ways to connect, such as Twitter handles or personal websites, is encouraged to grow one's network and readership.
  • Personal branding: The guide suggests customizing the "About" page to reflect the writer's unique voice and style, which can help in establishing a personal brand.
  • Engagement through authenticity: The article opines that a complete and accurate profile can lead to deeper reader engagement and potentially more followers on Medium.

Medium 101

A Guide to Making the Most of Your Medium Profile

You are your story’s best asset

Photo: Yaroslav Kushta/Getty Images

The more complete and accurate your Medium profile is, the easier it is for readers to find your work. Think of your profile like a bio on the back jacket of a book.

Building a robust profile will help deepen your relationship with your readers by showing them you’re authentic, trustworthy, and real. When readers come across one of your stories on Medium, or through Facebook and Twitter, they’ll be curious about who you are and what you have to say. The more complete your profile is, the more likely it is that those readers will go on to browse your other stories or decide to follow you on Medium.

Here are a few best practices for creating your Medium profile:

1. Include your full name.

We recommend using your real name. Readers are less likely to trust a pseudonym or moniker — and more likely to trust the real you. (This is especially important if you’re writing about an area of real-world expertise, like technology or health.) Here’s how you can change your display name.

On the web:

  • Sign in
  • Click your profile picture — or just go to medium.com/me
  • Select “settings.”
  • In the “profile” section, you’ll be able to change your display name.

In the Medium app:

  • Tap your profile picture on the bottom bar.
  • Tap the three-dot button in the top-right corner.
  • Tap “Edit you profile” and edit your display name.

2. Include a short bio.

Readers are attracted to clear, succinct, compelling bios that quickly establish an author’s credibility. To that end, we recommend mentioning your title (professor, researcher, author) if you have one, and if it’s relevant to what you’re writing on Medium. Include a list of publications or organizations you work for and link your personal website. Note your Twitter handle (and ensure your Twitter account is connected). Also think about what readers might be searching for: Maybe they want to follow novelists or experts in astronomy or music journalists or epidemiologists. Be specific about what makes your perspective unique and compelling.

There’s a 160-character limit for this bio. As mentioned earlier, think of this as your bio on a book jacket, rather than a social media bio. It’s more informative for readers, and it sits better with your stories.

On your “edit profile” page mentioned above, click “Enter a short bio” to create or edit yours.

You can also customize your “About” page. Go ahead and add images, text styling, links to your best work, and let your readers get to know your voice and writing style. More details — and some inspiration — can be found here:

3. Add a profile picture.

Your readers want to get to know you — and a high-resolution picture of yourself can go a long way in helping to deepen your relationship with your followers. You can upload a photo on the “edit profile” page mentioned above.

4. Link to additional information about yourself.

Another way to mark your work as coming from an authentic and trustworthy source is by including additional information about yourself. Let readers know how they can get in touch. Consider including this your Twitter username, LinkedIn profile, personal website, or email.

You can also link your Twitter username on the Settings page in the app or on the web. Here’s more info on how to connect your Twitter account. Once it’s connected, the link to your Twitter account will automatically appear on your profile’s About page.

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