“Yes AND”…an essential tool for brainstorming

In meetings “yes BUT” is an all-too-common phrase that implies a contradiction or opposing view point will follow. A natural human reaction when hearing this is to get defensive. Walls go up and now we are in an argument. Usually both sides dig their heels in and it may take a third party to call a truce.

Even when presenting a different perspective there is a much more effective way to phase or transition: “yes AND”. This simple shift from “BUT” to “AND” allows for both people to feel heard and it sets up a conversation that allows for middle ground, collaboration and cooperation.

When in a brainstorming meeting (early phase of any project) I always set “Yes AND” as a ground rule. Particularly in brainstorming EVERY idea is valid. Even an unrealistic suggestion or an idea that has been tried and led to a nightmare experience. All ideas are valid because as you take the best elements of each you begin to build something new, which is where innovation is born and market-disruption begins. The second someone says “BUT”, it kills any momentum and begins breaking down or deconstructing any synergy that has been created.

I would argue that “yes AND” is ALWSYS a better phrase compared to “yes BUT”. If you have to use it, keep this reserved for very tactical conversations (and make sure you are with people who work well together and think about the world through a similar practical lens).