World Radio Day: happy birthday!
The most beautiful media in the world is celebrated on February 13 every year around the globe
It is World Radio Day, proclaimed by Unesco in 2011 and adopted as an international day by the United Nations General Assembly in 2012.
This media is celebrated every year on February 13, the date of the first official UN broadcast dating back to 1946.
The theme of the 2022 edition of the event is “Yes to radio, yes to trust”.
Radio continues to be the most reliable and most followed means of communication in the world, as evidenced by the data collected all over the globe.
It is no secret that the radio is facing some important challenges, such as the gradual trend of the audience towards the decrease and the advance of new competitors who take advantage of the latest technologies, with the web and streaming in the forefront.
Meanwhile, the voice is becoming more and more protagonist, even on social networks: it is said that 2022 will definitely be its year.
On the other hand, one of the most evident phenomena of recent years is the ever-increasing diffusion of podcasts, a sector that may have already reached a certain level of saturation.
That said, the good old radio continues to be a point of reference in the hearts of many people and for this reason today it must be celebrated in all its beauty.
