Wordle Gets Sold For $1+M To The New York Times

Summary

The New York Times has acquired the popular word puzzle game Wordle for a sum in the low seven figures, with plans to keep it free for players.

Abstract

Wordle, a word game created by Josh Wardle for his partner and himself, has been sold to the New York Times for over a million dollars. Launched publicly in October 2021, the game quickly became a viral phenomenon, sparking discussions and strategies on the best approach to solving its daily 5-letter puzzles. The New York Times' acquisition aims to bolster their readership while maintaining the game's free access for the public. The game's popularity has even prompted discussions on how players' strategies reflect their personalities and worldviews.

Opinions

The sale of Wordle to the New York Times is seen as a strategic move to increase the publication's readership.
Despite the acquisition, there is an expectation that Wordle will remain a free game for players, as stated by the New York Times.
The game's viral success has led to widespread discussions on player strategies, suggesting that Wordle is more than just a game but a reflection of individual personalities and perspectives.

In a not-so-surprising move, Wordle gets sold.

Wordle was originally created by Josh Wardle (get it? Wardle/Wordle?) for himself and his partner to play. They launched it publicly last October 2021.

Since then, this free, 5-letter puzzle game has become a viral sensation, resulting in hilarious arguments over what’s the best first-word strategy and why. NPR even recently released an article about how what your approach to Wordle says about you as a person and how you see the world.

The New York Times hopes this move will help their readership numbers. They’ve stated Wordle will continue to remain a free game for the public.

Have you played it?

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