Why You Should Choose Medium as Your Single Marketing Channel
…if you must pick one
Social media has become a nightmare of pay-to-play contact for creators and endless ads for consumers.
While social can target your customer with more laser-focus than any other marketing channel, you can also lose a lot of money.
…not to mention the time wasted creating disposable content.
While I dump-on social a lot, if you have the time to get your work out there, be on as many platforms as you can handle.
I still use social, but on a limited scale.
However, if you’re pressed for time (like most of us), I’d recommend ignoring every platform save for Medium.
This includes writing for your own ‘blog.’
Why?
We’ll get to that in a second.
But I will tell you is that not only is Medium a great place to build a tribe of your best readers, but the site will also pay your for the privilege of gathering them.
We’ll touch on both points in this story.
All-in on Medium
I can’t tell you what to do in your specific situation. I’m not you. I have no control over your content or ideas.
But I can tell you why I’m all-in on Medium.
The content we create here has the potential for lasting longer than a social media post. We can re-purpose our stories too.
You can push your Medium stories to social for sharing later, if you wish.
Plus, Medium is a no-ad platform. There’s no way for anyone to pay to get more views. While not every writer is treated equal (celebrity weight, and the paid status of certain publications) we’re all operating on almost a level playing field.
If you can build your following, you’ll get more readers and earn more money, all while building your tribe, simultaneously.
I’ve put all my marketing eggs in my Medium basket, because they are paying me to build my email list. I’d do it for free even if they didn’t, but they are.
I’ve been practicing content marketing for the good bit of the last 20 years and I’ve never seen a better place to build an organic, non-ad-paid email list, than Medium.
You create content to entertain and help others. If readers enjoy your content enough they return for more with the next story.
Some of the best readers end up following the call to action at the bottom of your story and they join your tribe.
Thus begins a long relationship with a new reader and customer — all from Medium.
Get paid to build your email list
Medium is the only platform I know that will pay you to build an email list, without spending a nickel on ads.
Plus, you can build a list of high-quality readers before you need them.
If you’re a writer or creator, Medium is a great place to find customers. They’re already readers. Email is a text format. Readers love to read. You’re delivering your customers a format they want.
It’s time to build your tribe before you need it.
Don’t wait until you’ve build your product. This is like opening a store to an empty crowd.
When you build your tribe before you need it, you can launch your product to a salivating crowd instead.
I’ve got just the thing for you.
I’ve hand-crafted a free email masterclass called the Tribe 1K. I’ll show you how to get your first 1,000 (or your next 1,000) readers without spending a hot nickel on ads.
Guarantee your seat before I start charging for this.
We’re waiting for you.
Enroll in my Email Masterclass. Get Your First 1,000 Subscribers
August Birch (AKA the Book Mechanic) is both a fiction and non-fiction author from Michigan, USA. As a self-appointed guardian of writers and creators, August teaches indies how to make work that sells and how to sell more of that work once it’s created. When he’s not writing or thinking about writing, August carries a pocket knife and shaves his head with a safety razor.





