avatarDeeDee

Summary

The website content discusses the benefits of using Pinterest as a promotional tool for writers to increase readership and followers by linking their content directly to their stories on platforms like Medium.

Abstract

The article emphasizes the effectiveness of Pinterest as a promotional platform for writers, highlighting its ability to inspire and educate users. It suggests that writers can leverage Pinterest for free to create pins that direct traffic to their work, potentially leading to increased readership and subscriptions. The platform is already utilized by major publishers for content related to interior design, fashion, food, and travel. The article provides practical advice on how to link Pinterest pins to Medium stories and recommends creating multiple pins per story, adding them to relevant boards, and sharing them on group boards to maximize exposure. It also encourages writers to add membership links to their articles to capitalize on new visitors, suggesting that this strategy can help writers reach a wider audience and convert them into paying members.

Opinions

  • Pinterest is presented as a valuable tool for writers seeking to promote their content and expand their audience.
  • The article implies that Pinterest is underutilized by writers, despite its potential for content promotion and audience growth.
  • The author believes that Pinterest can be a source of new, engaged readers who may become paying subscribers.
  • The use of Pinterest for content promotion is portrayed as a cost-effective strategy, given that it is free to sign up and use.
  • The article suggests that linking Pinterest pins directly to Medium stories can lead to a "Win Win" situation for writers, in terms of both visibility and potential revenue.
  • The author encourages writers to explore Pinterest as a marketing strategy, offering tutorials and hints for those unfamiliar with the platform.

Why Writers Should Consider Using Pinterest To Promote Their Work

And Earn More Reads and More Followers

Image created in Canva

What Is Pinterest?

Pinterest is not the place to search for news events. It’s a place Pinners go to for inspiration, education or to shop. It’s the perfect place to search for lifestyle content.

There are so many marketers and writers who are using Pinterest to promote their stories, are you one of them?

How Are Publishers Using Pinterest?

Publishers, like The Mirror, NBC Sports and The New York Times are all using the platform. Each publisher is pinning content around interior design, fashion, food, and travel.

Each of these publishers mentioned has a large following on Pinterest.

Image Created in Canva

Why Should Writers Consider Pinterest?

Pinterest is the place to go for inspiration and education. If you are a writer, then you can sign up to Pinterest for free and start creating Pins straight away. As a writer, you can create Pins that link back to your own website or even the platform where your books, articles and stories are being promoted.

And yes, writers can also link their Pins back to Medium.

How Can I Link My Pins To My Medium Story?

Once you’ve created your Pin, make sure to add the correct URL. Where do you find the URL? Click on your published story, copy the URL that’s in your browser and use that URL on your Pin.

See Below

Image Created in Canva

Top Tips

  • Create at least 3 different Pins for each story.
  • Add your Pins to the most relevant Board on your profile.
  • Share your Pins to relevant Group Boards you’re a member of.

Then, when a Pinner on Pinterest finds your Pin and wants to learn more, they will click on the link which will take them directly to your Medium story.

Boom! 💣

This is a great tactic for two reasons:

  1. You will find more readers from a new and different audience
  2. If those readers love your stories they might subscribe to your stories
  3. If those readers love your stories they might become a paying member

It’s a Win Win! 🏆

Don’t forget to add membership link to your articles to make the most of your new visitors (as I’ve done below).

Let me know, are you using Pinterest to promote your writing? If not, is this a strategy you’ll be trying?

Not sure how to get started on Pinterest? Take a look at my Pinterest stories and tutorials HERE.

Enjoying my stories? Consider becoming a Medium member for just $5 a month. You‘ll get unlimited access to all stories on Medium. Sign up using the link below, and I’ll earn a small commission.

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