Why We Love Influencers And Secretly Want To Be Them

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Abstract

onest with yourself.We forget to acknowledge how much we love humor, stories, fashion, fame, and sure can’t live without entertainment. What other place than YouTube you can see all of it? YouTube is not just a platform, it’s an ecosystem that allows all kinds of content. Content is not just a king here, but a kingdom we all want to be a part of.But Youtube doesn’t really understand you, they just find a pattern. It’s the content creators that really understands your likes and dislikes. And Youtube is just a platform for the bait.So what really makes Youtube special is the content creators.The content creators are one of the biggest risk takers. Just like every other influencer, they start with 0 subscribers. Not knowing the crowd or the niche they want to enter, they create. They start raw. But slowly they combine their talent and the viewer's interest, to curate a niche. With every new viewer they gain, their audience becomes larger. They dedicate their entire life to generate value for them. And for the right reasons, they learn and understand your likes and dislikes without even speaking to you.After years of hard work and perseverance, they produce content we cannot avoid. They call it clickbait, which is too good to re

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sist.On a very superficial level, Content creators are nothing but consumer products, where they sell themselves. Their life depends on our views. Yet they carry this salient persona we all drool over.<h1 id="735b">What makes them so grand that we all desire to be them?</h1>To answer the question, I began thinking about the all the Youtubers I followed and started looking for a pattern. They all were unique and produced exquisite content. But that wasn’t it. So I looked at something they all have in common. And you know what? I found it. It was because they were honest. They all have this flow which feels like a melody.Apart from the obvious value they provide, try to observe any Youtuber or creator. They share their entire soul with the world. With no filters, they are comfortable being in their own skin. Something about being true to yourself attracts others. Just the fact that they have done something different from most of us and can spread their wings high makes us feel liberated. By watching them, we find an escape from social norms to fly freely.This is the same reason we all love singers, actors, entrepreneurs and other successful people. We all see what we could have been. And somehow that makes our subdued life not so dull anymore.</article></body>

Understanding what makes influencers so influential

On average, we spend around 2 hours on socials daily. That is 14hours per week and 730 hours per year. That’s a lot of time, considering our busy time schedule.

Most of us land up on apps like YouTube, TikTok, and Instagram from procrastinating excessively. We sure feel guilty for a couple of minutes, but soon we get consumed by the content. Watching videos has become so effortless ever since these apps have made the prompts so easy to access. We know it’s a distraction. Yet day in and day out we find oursleves stuck in it.

Example of YouTube —

We sometimes YouTube algorithms for wasting our time. Although you may be right, you are not being completely honest with yourself.

We forget to acknowledge how much we love humor, stories, fashion, fame, and sure can’t live without entertainment. What other place than YouTube you can see all of it? YouTube is not just a platform, it’s an ecosystem that allows all kinds of content. Content is not just a king here, but a kingdom we all want to be a part of.

But Youtube doesn’t really understand you, they just find a pattern. It’s the content creators that really understands your likes and dislikes. And Youtube is just a platform for the bait.

So what really makes Youtube special is the content creators.

The content creators are one of the biggest risk takers. Just like every other influencer, they start with 0 subscribers. Not knowing the crowd or the niche they want to enter, they create. They start raw. But slowly they combine their talent and the viewer's interest, to curate a niche. With every new viewer they gain, their audience becomes larger. They dedicate their entire life to generate value for them. And for the right reasons, they learn and understand your likes and dislikes without even speaking to you.

After years of hard work and perseverance, they produce content we cannot avoid. They call it clickbait, which is too good to resist.

On a very superficial level, Content creators are nothing but consumer products, where they sell themselves. Their life depends on our views. Yet they carry this salient persona we all drool over.

What makes them so grand that we all desire to be them?

To answer the question, I began thinking about the all the Youtubers I followed and started looking for a pattern. They all were unique and produced exquisite content. But that wasn’t it. So I looked at something they all have in common. And you know what? I found it. It was because they were honest. They all have this flow which feels like a melody.

Apart from the obvious value they provide, try to observe any Youtuber or creator. They share their entire soul with the world. With no filters, they are comfortable being in their own skin. Something about being true to yourself attracts others. Just the fact that they have done something different from most of us and can spread their wings high makes us feel liberated. By watching them, we find an escape from social norms to fly freely.

This is the same reason we all love singers, actors, entrepreneurs and other successful people. We all see what we could have been. And somehow that makes our subdued life not so dull anymore.