Why Truly Creative People Have Trouble Working In Content Writing.

This is a love letter to the people who love to write and feed their inner creative soul, but the only time they spend writing is when they are working.

You know that feeling when you sit at the table and stare at the page, and you finally start writing for yourself, it feels like a dam broke and the thoughts come gushing down and swirling on the page?

Your ideas start mixing and you have trouble focusing on one. There are so many things you want to write but you’re not sure you will actually get around to writing it because:

• you’re short on time,
• no one really publishes writing like this,
• or [insert an excuse of your choice.]

You stagnate because you have all of these wonderful ideas trapped inside of you that you weren’t able to get out before, as you spend all your writing time focused on writing for work.

Now you are trying to be coherent for your own creative writing but it feels like you’re a faucet that’s broken and is spouting water irregularly. You sputter. You stop. You gush. And you sputter all over again.

You are a creative. You know it in your heart. But your job in content creation requires you to be like a faucet that works regularly — one that streams water at the volume the user asks for, at the exact timings you are needed for. You know that in your brain.

But honey… you’re a creative, not a faucet.

You’re not meant to generate 15x posts per week for 3x content pillars at 2x timings per day to meet the audience’s needs.

There are efficient people who can generate content based on their company’s needs and it comes naturally to them in neat compartmentalised boxes. But you’re different.

You’re a gushing river that meets the sea. You’re a crashing wave that breaks against the shore. You’re the vapours in the salty sea breeze — a breath of fresh air and a sense of excitement to anyone who dives into your works of art.

So when you, as a creative person, work for someone else and only focus on churning out content for them, you start losing your essence.

You become a stream that’s slowly trickling down, threatening to dry up. You become a puddle among many others. You quiet down to a light drizzle.

So don’t structure yourself only according to the frameworks others give you.

Give time for yourself to write and pay attention to your inner writer. Turn on your creativity tap for yourself more often than not.

And what used to sputter will soon become a river.