Why the Sale of John Krasinki’s “SGN” Breaks My Heart
And what it says about how badly we need to change our world
Of course I love John Krasinski. Who wouldn’t? Talented, generous, humble… I thought he was great even before he launched “Some Good News,” even before SGN floated across the internet like a big bowl of mac n’ cheese when we all needed comfort food the most.
This isn’t a criticism of him. Or SGN. Or of any of the celebrities who joyously donated their energy and talent into a perfectly timed slice of apple pie for us all.
This isn’t even a criticism of CBS Viacom for buying the rights to it. The idea that they want to incorporate something as wholesome and uplifting as “SGN” into their programming is certainly not a bad thing. It’s probably even good. It’s something people have wanted from our giant media conglomerates for a long time now. Something we desperately need.
But…
This is a cry of sadness and deep frustration that there is nowhere in our lives that the tentacles don’t reach. Not as long as we live like this.
Not if it sounds normal to our ears to put words like “comfort” and “apple pie” in the same thought as “incorporate” and “programming.”
Not if we have to pretend that there is no real difference between Iowa and Manhattan because we all watch the same TV shows, know the same celebrities, and choose between the same two barely differentiated political parties offering different perspectives on servicing the same octopus.
“SGN” was one guy and his family and a few friends telling us… hey, we can still be real. We can still be a community. We can still care about each other even when there are billions of us on this same Zoom happy hour we now call life.”
And maybe we can. I don’t know that we can’t.
But this feels like we can’t.
It feels like I just met a really interesting person, and we were talking about some really wholesome things… and only five minutes went by before the octopus butted its slimy bulb of a head in between us and said…
“Hey, you guys like wholesome things? I can do that. Here’s millions of dollars. Now your wholesome thing is mine. I can brand it and market it… it’ll be great.”
It feels a lot like the way Arthur Jensen explained things to Howard Beale 40 years ago in the movie “Network.” And it feels like nothing has changed.
Jensen: The world is a college of corporations, inexorably determined by the immutable bylaws of business. The world is a business, Mr. Beale. It has been since man crawled out of the slime. And our children will live, Mr. Beale, to see that perfect world in which there’s no war or famine, oppression or brutality — one vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused.
And I have chosen you, Mr. Beale, to preach this evangel.
Beale: But why me?
Jensen: Because you’re on television, dummy. Sixty million people watch you every night of the week, Monday through Friday.
Even if it’s good. Even if the executives at CBS Viacom are good people too (and they probably are, I’m not saying they aren’t) who just want to have something relevant and decent and kind in the belly of the beast. Even if it becomes a regular segment on nightly broadcasts of CBS News…
…even if it’s good…
It’s a reminder of who’s in charge. Whether the service is provided by John Krasinski or Mitch McConnell, it is a reminder of just who (or what) is served by anything we do, good or bad.
It hurts. It’s awful. It’s heartbreaking.






