Why Tesla Plunged Over 10%
Tesla is the classical love-hate story!
On one side we have all the delighted customers that claim they will never buy any other brand and on the other all the bears in the stock market world which firmly state Tesla will go bankrupt!
For Tesla investors, the ride has not been easy and for sure Autopilot is not helping. Musk and his tweets, harassment reports, production problems, deaths by Tesla, we had it all.
One thing is for sure. If any investor out there kept on holding this company since 2013 when it exploded, then I guess nothing can make you lock in profits and walk away.
Having lived in Norway for 3 years, I saw with own eyes the Tesla boom. It was simply incredible how Oslo was crowded with these extremely expensive electric cars. The fact was that there were a lot of tax benefits and incentive for electric car owners in Norway. Still, the affordable ones were not booming as one would think.
Why?
Well, one of the main reasons was the mouth to mouth marketing. If you had the chance to talk with a Tesla owner back then (2014, 2015), there was nothing like it. These guys would be the best sellers I have heard of.
The second reason was that Norway had in place quite an infrastructure to support electric cars. In every single street of Oslo (literally every street), had at least 2 power plugs to charge the car for free!
Truth being said, I give you another good reason. The Tesla Model S was and still is a beautiful sedan. When we look at it today, no one would day is an 8-year-old car.
Since then, Tesla released a posh SUV and a more commercial car, the Model 3. The latest was and is supposed to bring the electric car to the masses. However, for many people, a $50k car is still quite expensive (for me as well!).
Tesla struggled to bring the cost of the Model 3 down, but yes it is now realistically around $40k if we exclude tax credits and the most basic model without any options at all.
OK, still expensive! But now we are reaching a level of a normal priced car.
The hardest part was done and now what was supposed to be the easy part, the delivery, it became a problem. After the delivery report came out, missing analysts estimated, the stock dropped 10%!

Ok, Tesla missed estimates but not by much on the Model 3. The big drop was actually on the old models. People canceling orders? Swapping for the new model? Not sure what happened but at least the Model 3 was the priority for the customers. Is this enough reason for a 10% drop?
As with previous examples of volatility, Tesla remains a very speculative stock…
Will Tesla have a profitable quarter? Will it need to raise cash as many fear? Will Tesla make the Model 3 the best selling electric car? Will Tesla really be the dominant player in the next years? Will it license its technology to the other manufacturers? Lots of answered questions that time will help us find out.
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Disclaimer: I am not a financial advisor. Always do your own research when investing.
