avatarTammy Peterside

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Abstract

a lot, depending on the use case. If you can master prompts, you can impress.</p><p id="f527">Particularly impressive results can currently be achieved with, for example, the text to image AI like from <a href="https://www.adobe.com/sensei/generative-ai/firefly.html">Adobe Firefly</a>, <a href="https://www.midjourney.com/">Midjourney</a> or even <a href="https://go.lsww.de/canva-pro">Canva</a>.</p><figure id="0dea"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*g1QZgQU3-m2Zx6hfdpZPmQ.jpeg"><figcaption>Short prompt with amazing results from Adobe Firefly´s text-to-image AI. Created by Author with Adobe Firefly.</figcaption></figure><p id="fe65">In other places, entire blog posts are generated with AI.</p><h1 id="4d3e">So what use cases do we really see in business?</h1><p id="0f35">It’s really impressive what AI technology can do now. However, with all the possibilities, the question of meaningful uses always remains for me.</p><h2 id="4013">Example 1: Images</h2><p id="cc1a">In my everyday life as a blogger, I often create images, e.g., cover images for blog posts or YouTube videos. So far I’ve used Canva for this, specifically a mixture of templates and the simple user interface, which make it possible for me as a non-designer to incorporate basic rules of aesthetics, and actually make images usable.</p><p id="ab39">Just because I can now create stunning images with Adobe Firefly and Midjourney, I don’t yet see a use case other than writing about making great images.</p><p id="e5d2">Then there is the question of copyright. Who is the copyright holder? AI or Prompt Writer? Or no one? Can AI have any rights at all?</p><p id="63b7"><b>Use cases could be useful for photographers or graphic designers, where AI helps to improve image quality. This could be removing an unwanted object in the image, enhancing content for specific formats, improving light and color, etc.</b></p><h2 id="3c77">Example 2: Audio</h2><p id="3f76">With audio AI, this approach becomes even clearer. If you are not a professional musician and are in a creative hiatus, you don’t need new beats or suitable lyrics.</p><p id="42cd"><b>However, it could be exciting if we use AI to improve the quality of our podcasts, remove noise in videos, or perhaps automatically add jingles or sound effects to videos to make them more entertaining.</b></p><h2 id="829f">Example 3: Text</h2><p id="ff5b">As a blogger, I am particularly critical when it comes to text creation. Anyone who writes texts online is trying to achieve SEO success or improve conversions through better product descriptions. These are all legitimate goals, and there are many tools that support them, e.g.</p><ul><li><a href="https://openai.com/blog/chatgpt">ChatGPT</a></li><li><a href="https://go.lsww.de/neuroflash">Neuroflash</a></li><li><a href="https://www.craftly.ai/">Craftly.ai</a></li><li><a href="https://copymate.app/">Copymate</a></li><li><a href="https://go.lsww.de/jasper">Jasper</a>*</li><li><a href="https://autowrite.app/">Autowrite</a></li><li><a href="https://textcortex.com/">text.cortex</a></li></ul><p id="14c3">My criticism with all tools, however, is the lack of originality. They say that people like to buy from people. In the online world, you could adapt the tagline a bit and say:</p><p id="07c6" type="7">People like to buy from trustworthy brands that they can identify well with.</p><p id="80f9">A brand with which you can identify well as a customer and as a human being! AI does the exact opposite. Even if AI texts are instructive in terms of content or even factually correct, the question of originality remains.</p><p id="1be6">So instead of formulating a text themselves and accommodating their own opinions and tone, many try to improve their prompt writing skills instead. All with the goal of compensating for

Options

their own writing weaknesses and creating more results in less time (AI as a productivity booster).</p><p id="a57c">Even if Google can currently be fooled with this, it becomes difficult with humans, especially with journalistic content. An AI text may be created faster than one written by hand. But it will never have the personality that a human can put into a text — regardless of the topic.</p><p id="bf2e"><b>From my point of view useful text AI can help to improve handwritten texts. For example, if you have a spelling weakness, use tools like <a href="https://www.deepl.com/write">DeepL Write</a> or the Chrome extension <a href="https://languagetool.org/">LanguageTool</a>. If SEO texts are not your strong point, have a text checked and optimized by AI software. Do the same, if you find it difficult to get to the point.</b></p><h2 id="6e87">Example 4: Video</h2><p id="0777">There is AI that can create videos! Whether for reels, YouTube, online courses and more. But video is one of the formats that conveys the most personality. After all, there is usually a human being in front of the camera.</p><p id="64d4"><b>Instead of relying on video generators, I see use cases in the post-production of videos. There are applications that can, for example, automatically cut videos or extract content from long videos into short snippets. The content here basically remains an original, but the work afterwards becomes much more efficient.</b></p><h1 id="9fae">The big opportunity: Be the original, stay the original</h1><p id="a193">With all the possibilities that AI opens up for us in our everyday lives, I also see, above all, a great opportunity for those who create content.</p><p id="0104">Instead of trying to do what everyone else is doing, everyone should try to stand out through individuality and personality. No one is helped if the professional world becomes a more homogeneous soup of experts. Instead, keep reminding yourself that people want to buy from other people. Be the original, be the brand.</p><p id="4943">Also, don’t use AI to generate content for you. If, let it help you compensate for weaknesses (e.g., writing or creative weaknesses) or to make repetitive post-production tasks easier (e.g., video editing, SEO optimization). Think of AI as an assistant that improves YOUR work, but doesn’t replace it.</p><p id="7a08">Like this post? Subscribe to my profile:</p><div id="8295" class="link-block"> <a href="https://medium.com/@christhaefner/subscribe"> <div> <div> <h2>Get an email whenever Christian Häfner publishes.</h2> <div><h3>Get an email whenever Christian Häfner publishes. By signing up, you will create a Medium account if you don't already…</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*Be1NcBUefI3NLHKN)"></div> </div> </div> </a> </div><div id="6056" class="link-block"> <a href="https://medium.com/@christhaefner/membership"> <div> <div> <h2>Join Medium with my referral link</h2> <div><h3>Read every story from me and thousands of other writers on Medium. </h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*KoRh5y_r3K1W1XGC)"></div> </div> </div> </a> </div><p id="82f3"><b>Disclaimer</b> Links with * are Affiliate Links. If you follow that link and make a purchase, the author will be rewarded by the company. This has no impact for customers.</p></article></body>

Why Skill And Talent Are Not Enough To Get Ahead In Life

And what can help instead.

Photo by Brett Jordan on Unsplash

My parents would often say things like “get an education” or “be so good at something that they can’t ignore you” While all these are great pep talks to give your children, it isn’t the whole truth. There have been people who were so good. These people have been considered “renowned” “geniuses” in their field but never hit the big leagues until they died. You want examples? Ok, I’d give you a few:

  • Vincent Van Gogh(1853–1890)
Photo by Ståle Grut on Unsplash

A great Dutch post-impressionist painter sold one painting in his life and attained fame in 1910–20 years after his death. Apart from that, he failed at multiple jobs before he decided to become a painter. At 16, his uncle got him a job as a trainee with an art dealership in The Hague. He worked as a school teacher in England, a preacher in Belgium, until the religious organization dismissed Van Gogh as they did not think he was cut out to be a preacher. He attained fame posthumously because his sister-in-law — Jo van Gogh-Bonger who had inherited a large collection of Van Gogh’s work-made it her mission to promote his work by lending it to museums and publishing a collection of letters written by Van Gogh.

  • Franz Kafka (1883–1924)

This German-speaking novelist and short story writer is widely considered as one of 20th-century literature, but did you know that one of his dying wishes was to have all his books burnt? Kafka worked in insurance in the day and wrote at night. He found his job to be routine and exhausting (sound familiar?). During his lifetime, he reluctantly published a couple of pieces here and there. Still, he ultimately had misgivings about his work, so he ordered his literary executor — Max Brod, to destroy his works at death. Of course, Max ignored his wishes and went ahead to publish his works.

  • Emily Dickinson(1830–1886)

This renowned American Poet’s work was first published 4 years after her death and was met with great success. Upon her death in 1886, her family found hand-sewn books containing 1800 poems written by Dickinson. However, a selection of poems was first published in 1890. it was not until 1998 that her writing quirks were truly published and appreciated.

  • Gregor Johann Mendel (1822–1884)

You might think the previous examples were “creatives”; hence this might be a problem with the creative world — nope. Gregor, an Austrian Monk, is considered the father of genetics for his work on pea plants that explained the fundamental laws of inheritance did not achieve fame until the 20th century.

  • Galileo Galilei (1564–1642)

The Father of Modern Physics was put under house arrest because his findings contradicted the popularly held opinion of the time. Galileo’s “Dialogue” was removed from the Church’s list of banned books in 1744. In the 20th century, Pope Pius XII and John Paul II made official statements of regret for how the Church had treated Galileo.

So what can you do to increase your chances?

  • Build meaningful connections: Network, network, network! I know you have probably heard this a million times over, but it is true: Network. When I say network, I do not mean that superficial business card in your face, conversation dominating type of networking. I mean forming genuine relationships with people and listening and learning to what they have to say. Extra points if you find ways to be of service to them and help them solve their own problems. That in itself positions your value in their lives. JFK said in his inaugural speech in 1961 said:

Ask not what your country can do for you — ask what you can do for your country

This is the same mindset we should carry into our networks, be a problem solver and even if you cannot solve a problem, do you know someone else who might help? Make an introduction. You will be better off for it. It does not have to be something major; sometimes, it is the little things; send a warm note, telephone them, provide them useful information or connect via social media. Ash Juberg tells of how a 17 year old was able to get his attention with an email. Really, it’s the little things. How you leave people feeling in business and life really matters.

  • Accountability: Closely tied to networking is accountability. You need people around you to hold you accountable. People who believe in you can push you on even when you do not feel like going on, and believe me, there will be days like that. A look into some of the examples of greats who achieved notoriety post-humously shows that we need people, even if it is just one person. Van Gogh needed his sister-in-law to believe in his work, Kafka needed Max Brod. We need people! Even in death. Most business incubators advise getting a cofounder as this increases your chance of success. The idea is the same when one founder is worn out and can’t seem to find motivation, the other(s) can augur them on.
  • Reinvent the meaning of learning: Don’t linger in your comfort zone or get stuck on the traditional meaning of learning. Take online classes, attend workshops read books. Stretch yourself continuously. Be open to feedback from mentors and clients alike. Use these as a stepping stone instead of feeling stuck. Fail and fail fast.
  • Marketing: What is the point of great work if nobody sees it? It comes as no surprise that most creatives are not well versed in the business side of their creative endeavour. They know how to create wonderful art, write great stories but do not know how to sell themselves. The reason for this can range from imposter syndrome to the romantic idea that “I make art for beauty and not for money or to make a name for myself” That is great, and I am truly happy for you if you think this way but some people have to eat and pay bills. The trick is to not get too wrapped up in the business side of things that you can no longer be creative or too creative that you lose touch with the business side of things. It is a balancing act. If this proves too much to handle — outsource the business side to someone and focus on the creative side but do not let any side suffer, you need both. If you decide to handle this yourself, there are a couple of tools you can leverage. I will touch on social media as it is such a huge tool you can use. With planning and diligence, you can leverage social media for greater visibility in your industry. The broader the recognition of your expertise and contributions in a particular field, the more robust your career will be. What social media outlets do people in your field utilize primarily? Where are the relevant conversations and information being shared? Answer these questions and build a tent in that spot. Whether it is Twitter, Facebook or clubhouse, make sure that you stay engaged. People have found clients and mentors on these platforms.
  • Be intentional with your time: While social media can be a great place to market yourself and your works, it can easily be a rabbit hole waiting to suck you in. Do not let it do that to you. Develop strategies for managing your time.
  • Act with boldness and be prepared to handle conflict and risk. Expect disagreement; don’t take it personally or let it faze you. Be respectful and calm, but don’t be afraid to stand out, speak out and be unique. Everyone experiences self-doubt and lapses in confidence. Accept the discomfort that comes with taking on new challenges that raise your visibility. Focus on where you excel in reinforcing your self-confidence. It’s impossible to demonstrate your value to others if you cannot see it yourself.

“Hard work beats talent when talent doesn’t work hard.” Tim Notke

In the end, even after doing all this and more, you might still not make it big time in life, and that is ok. Time and chance happen to us all. Better yet, the world might not be ready for your greatness. Don’t compare yourself with others. At the end of each podcast episode of how I built this by Guy Raz, the host asks the guest what percentage of success can be attributed to luck and what percentage can be attributed to hard work. The answer is never clear-cut. As more and more guests answer this question, It becomes clear to me that luck is nothing but hard work that meets opportunity. One can remove the pressure of trying to be perfect on the first try with the knowledge that luck might just not be passing your way at that time, but you can keep knocking.

Key Takeaways

  • There have been a lot of people who did not attain success during their lives despite their talent.
  • Some things can help you increase the odds of success
  • Ultimately time and chance happens to us all
Life
Business
Entrepreneurship
Self Improvement
Freelancing
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