Why Nike’s slogan is essential for your success and you must make it a part of you

Because it has made more people successful than ever

“Just do it” the tagline by Nike, which has rocked the world for over six decades, is what has led the company to be successful among its’ competitors in the sporting world because of the flame that, it ignites in people not just in sports but in other spheres of life.

But before we delve deeper, let us look at a brief history about the brand and the reason for the tagline “just do it”.

According to sources, Nike was founded by athlete Phil Knight and his coach William Jay “Bill” Bowerman.

The name “Nike” from Greek mythology, is the “goddess of victory”, which is depicted as a small, winged sculpture in the hand of another more important god such as Zeus or Athena, her ally.

And the brand name came about when Phil, whom Bowerman trained at the University of Oregon later went on to win two gold medals at the 1960 Summer Olympics in Rome.

Out of that, Bowerman made the first pair of Nike’s shoes for him, and they later developed the idea of creating a business from it in 1964.

And in 1971, after the relationship between BRS and Onitsuka Tiger was ending and BRS was preparing to launch its’ shoe line, which would carry the newly designed swoosh by Carolyn Davidson, Nike first used the swoosh.

On June same year and in January 1974, it was registered in the united states patent and trademark office.

And whiles business went on for a while, the company experienced stiff competition and lost its market shares to its’ main competitor, Reebok and needed to step up its game in the market.

Therefore, to come up with advertising that will help the company regain its market share, the famous slogan “Just do it” was coined by its’ advertising agency, Wieden + Kennedy for the advertising campaign. Now, “Just do it” apart from being Nike’s brand slogan in sports, has found its’ way across many disciplines because of the fire it sparks in people to get things done and everyone aspiring to achieve greatness makes it a part of them.

Nike, right from the day it came into existence has faced off competition from many companies in the sporting world but has emerged victorious due to the spirit behind it, and the power it has unleashed in people because of its’ slogan and the following are the reasons you must make the slogan a part of you to be successful in your endeavours.

The slogan instils

A can-do spirit in you

The slogan “Just do it” came about in 1977 in the Utah state prison on January 17 when a man called Gary Gilmore who had killed two men in Utah, was set to be executed by firing squared.

When asked if he had anything to say, he was like “let’s do it”.

Ten years after his execution, Nike went into difficulty with its market shares. Sales had dropped and to change and turn things around, Nike’s advertising executive Dan Wieden said the campaign needed a tagline.

Since his firm, Wieden + Kennedy was based in Oregon, where the murderer Gary Gilmore had also lived, he recalled “Let’s do it” as this ultimate act of intention, and thought it was such a great statement.

And with Nancy Reagan’s “Just Say No” campaign against drug abuse, Wieden put the two together.

He came up with “Just do it” and low and behold, on the financial side, the impact was huge as the slogan according to people captures the individualism “I am in control” spirit and the same is what the slogan can do for you.

It will instil a can-do spirit in you and put you in control of everything and make you a winner.

Unleashes the power in you

As just as by the slogan, people began falling in love with Nike’s brand due to the belief that, it captures the individualism “I am in control” spirit in you and puts in control of everything, it does same to you when you make it a part of you.

By just having the slogan in your mind and just doing what you are supposed to do, releases the power in you.

That, when you are supposed to tackle a task, you tackle it no matter how you are feeling, motivated or unmotivated.

And as it does, it propels you to the different levels of your potential and helps you discover the hidden strengths in you, which makes you unstoppable.

Gets you to get the job done

Motivation, which is essential to getting things done and one of the few factors which propel people to act on their goals and dreams, is what the slogan gives you.

The “Just do it” slogan by the mere hearing of it automatically empowers you to get things done whether you feel like it or not.

It sparks a flame in you that, naturally you would not have towards your goals and dreams and you do not want to underestimate it. Ask of people who have made this slogan a part of them, and they will tell you about the energy and the spark it gives them towards the things they do or are suppose to do and the result it has helped them achieved.

Makes you maintain a positive attitude

When it comes to working ethics or attitude towards work, our goals and aspirations, things do happen.

There is a difficulty, opposition, obstacles, and challenges that work against us. But having the slogan at the back of your mind helps you maintain a positive attitude no matter what you are going through.

In other words, it makes you stay above all these difficulties when they pounce on you during your pursuit for greatness.

The slogan instils a kind of confidence in you which makes you stay on top of every problem that you may face and gets you going without despair.

Not a wonder Michael Jordan still became successful no matter the difficulties that pounced on him during his playing days!

It was all about his ability to maintain a positive attitude and confidence by just doing what he was supposed to do.

And same is the many out there who are thriving today, and we use them as a point of references to others when we talk about success, and it is all about the slogan “Just do it” which instilled confidence in all these people.

Makes you powerful beyond measure

Another thing about making the slogan a part of you and using it to crush your goals and dreams and getting things going for yourself is not only the confidence that it gives you but also, the powerful figure that it makes you. Despite the difficulties and challenges, and you do what is required to be successful and do not give up, imagine the kind of power that you feel in you? That kind is what makes you a force to reckon with and set you aside of everyone.

And this is because to be able to set goals and work hard and achieve them is not an easy task.

Something that the majority of the population are not able to do, and therefore if you do that, people perceive you to be great and, place you on a higher pedestal.

Aside from people’s perception about you, you become powerful naturally and also a force that is great and powerful beyond measure. You become unstoppable.

Makes you transcend borders

Being able to crush your goals and dreams and having an impact on people’s lives and the world makes you transcend borders automatically.

People of other race, country and continent get to know who you are by your achievement, and this is one of the things that, Nike’s slogan has helped people to become.

They have become household names beyond their countries.

And it all happened by the fact that they embraced the idea and the spirit of the slogan and employed it in their works which, has helped them become successful and out of that, people see them as icons and role models.

The same is what could happen to you.

“Just do it” right from the day of it was brought about by Nike, has not done an excellent job for the company but other people in the other areas of life and if you can embrace it and make it a part of you and your journey towards greatness, the sky will not be your limit but the beginning.

“Just do it”.

Thanks to Ayodeji Awosika