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Summary

The website content discusses the author's strategy for pricing ebooks on self-publishing platforms, favoring lower prices to attract more readers and increase sales.

Abstract

The author of the content shares insights into their approach to pricing self-published ebooks on platforms like Amazon KDP. They acknowledge that Amazon readers tend to consume a large volume of books and prefer lower prices. The author has experimented with different pricing strategies, including high-priced ebooks, but found greater success with more affordable options. They point out that self-publishing platforms allow for a broader reach to new readers, unlike selling through personal websites which require a pre-existing audience. The author emphasizes the benefits of pricing the first book in a series lower to hook readers and then charging more for subsequent books. Additionally, they note that pricing ebooks between 2.99 and 9.99 on these platforms ensures a 70% royalty rate. The content concludes with the author stressing the importance of low pricing for self-published works to reach a wide audience and make money over time.

Opinions

  • The author believes that Amazon readers' preference for lower-priced books is due to their high reading volume, often consuming 2-3 books per week.
  • It is suggested that self-publishing platforms like Amazon KDP are more conducive to sales from unknown authors compared to personal websites or social media accounts.
  • The author has found it challenging to sell ebooks at prices as high as $15 on self-publishing platforms, contrary to the premium pricing that can be achieved on personal websites.
  • There is a perception that even high-quality ebooks in the tech niche are competitively priced as low as $3, yet they maintain strong sales throughout the year.
  • The author advocates for a strategic pricing model where the initial book in a series is priced low to entice readers, with subsequent books in the series priced higher.
  • Pricing ebooks between 2.99 and 9.99 is recommended for self-publishing authors to maximize their royalty earnings at 70%.

HOW TO MAKE MONEY WITH SELF-PUBLISHING

Why I Price My Ebooks Below $9 on Amazon KDP

pricing strategy for self-publishing platforms

Photo by Windows on Unsplash

Amazon readers read a lot! And so they prefer books with less price!

You can sell your books in three forms -

  1. Ebooks
  2. Audiobooks
  3. Paperback

From this, audiobooks are priced at the highest.

Here, I will discuss only my pricing strategy for ebooks on self-publishing platforms like Amazon KDP, Apple iBooks, Nook, and so on. I have tried pricing my books as high as $15, but somehow I find it very difficult to sell at that price. This is reversed compared to selling through your own website. Authors and creators charge as much as $100 for ebooks. Selling on a self-publishing platform is very different from selling on our own website.

Why I Keep Prices Low On Self-Publishing Platforms

  1. Readers read a lot! There are avid readers on Amazon KDP who read an average of 2–3 books per week!
  2. Readers are willing to buy books from unknown authors. This doesn’t happen if you are selling books through your social media account or your website. You need an audience for that. If when it comes to Amazon KDP more than 50% of the sales will come from those who haven’t read your books yet!
  3. I have so many good books in my tech niche that writers are selling their top-quality ebooks as low as $3 but still make a lot of sales throughout the year.
  4. I always keep the price low for the first book in the series. And the rest are priced high. If they like the first book, then they will buy other parts of the series as well.
  5. If you price your ebooks between $2.99 and $9.99, then you will receive a 70% royalty on your ebooks.

Conclusion

Pricing matters a lot in the self-publishing world. If you are selling through your own website, then you need to price higher than this because you do the marketing, and then there are many hidden costs as well. But when it comes to self-publishing, the price is as low as possible. You are getting access to a whole pool of readers in your genre. And that’s the most difficult task to do! Finding your readers is never easy!

Going this way, you make money in the long run.

If you want to know more about making money on Fiverr, then you can check out my book “Small Ebooks, Big Money”. Happy Writing Journey!

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