Marketing
Why I Love To Use Interactive Marketing Methods To Promote Digital Products
How Interactive Marketing Can Help Your Content Grow
The best type of marketing you should be focusing on for optimal growth, exposure, and engagement is interactive marketing.
It allows your brand and content to grow drastically, can be automated, and provides crucial data from the best type of feedback available to entrepreneurs, customer feedback.
Interactive marketing, sometimes called trigger-based or event-driven marketing,[1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs. — Source.
Advantages of Interactive Marketing
- Allows you to form a connection with both future/potential customers and current customers through the use of modern technology.
- More affordable and cost-effective for companies and entrepreneurs.
- Easy to create and monitor compared to traditional one-way marketing.
- Better personalization.
Disadvantages of Interactive Marketing
- Cannot be accessed by everyone as it needs to be targeted and advertised to customers.
Best Tools For Performing Interactive Marketing
I use Survey Monkey to create surveys easily and effortlessly.
There are many other tools that can be used to create interactive content. Below is an intensive guide that will guide you on the best tools to use:
My Experience Using Interactive Marketing
The most common type of marketing I consistently use with both my clients as well as in building my own brand is interactive marketing.
I utilize it mainly through the creation of surveys and polls in an attempt to educate the future customer on the products and services.
It has helped me tremendously in gaining attraction and engagement for the purpose of market research and developing future workshops.
I also use interactive marketing on different social media platforms for different audiences and purposes.
I use Instagram is used to interact with the younger audience through visually appealing, interactive posts and stories to gain engagement, whilst Facebook is used for the existing general customer base to update and inform them of the latest events and campaigns, more detail is used and more need to incorporate descriptive fun wordplay to gain attraction.
Youtube is still a new platform for me yet it has promising results and I publish longer videos in hopes to attract and illicit viewers to interact with the content.
“We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” — Gayle Fuguitt
