I Am Time
Why I Hate Saying I Haven’t Got the Time
Why Productivity Experts Miss The Point When They Say We All Have 24 Hours in a Day

I’ve said it twice this morning as I was commenting on Medium. Lamenting the fact that I haven’t got enough time to write all the stories I have in my head (and believe me, I have quite a few).
But it’s just not true.
That’s not to say it might not be true for you.
I dislike it when productivity experts say: We’ve all got the same 24 hours in a day. And forget to say that within those 24 hours, there are massive disparities in the demands upon our time.
Some people are working full time, have long commutes, have very stressful jobs, are living in poverty or with ill health, have additional demands on their time, like child and elder care.
I work from home, and my children have left home. I have a lot of control over my time.
Great! Lucky me. And yet, still, I found myself saying twice this morning, oh, I haven’t got time to work on my creative stuff.
It is just not true.
What I haven’t got is the energy.
After spending x amount of time on creative work, I exhaust myself. 4 hours of creative or deep work is a number you see mentioned a lot.
Personally I very rarely manage 4 hours of creative work a day. 4 hours is the dream.
How about a mind-shift change?

It’s not that I haven’t got the time, it’s that I’m choosing to spend my time in other ways.
And the reason that this reframing is important is because:
It opens myself up to acceptance or change.
I’m choosing not to do the thing: and I’m fine with that.
I’m choosing not to do the thing: and I’m not fine with that, I’m going to either do the thing in my four hours or make peace with the fact that I’m not going to do it.
Don’t let me say, I haven’t got time to do that ever again.
I am time.