Why I Broke Up with (MacOS) App Bundles and Subscriptions Except For One

Actually there are two…

Over the past twenty years, the way we buy and use software has undergone a huge transformation. The common practice of purchasing individual software has faded, giving way to a trend towards bundled packages and subscriptions. I have chosen a different approach, and here’s my reasoning.

The Letdown of Application Bundles

In the 2000s, I was initially captivated by the concept of app bundles (there have been two or three providers). These packages, often sold at attractive somewhat prices, appeared to be excellent deals. They offered a range of applications, from productivity enhancers to unique utilities, all in one package. At first, this seemed like an innovative and cost-effective approach.

However, the practical experience was disappointing. Most of the bundled apps were either too specialized, lacked essential features, or simply didn’t meet my requirements. The result was a realization that these bundles, even at discounted rates, weren’t providing true value. It felt like paying for a bunch of unnecessary apps when I only needed one or two, akin to buying an entire music album for just a few favorite tracks.

The Shift to Subscription Models

Fast forward to today, and the landscape has shifted again.

The software landscape is always evolving and I am not sure what it will look like in 10 years. Now the focus is on subscription models rather than one-time purchase bundles. This approach aligns with the recurring revenue preference of many companies. However, I find this trend unappealing for similar reasons as the bundles. Many subscription packages include ‘bloatware’ — unnecessary apps that add more bulk than value. This approach overlooks the importance of the user choice.

Why I Usually Choose Single, Handpicked Apps

My approach is simple: I prefer to invest in single, handpicked apps. This decision is rooted in a desire for quality over quantity. When I choose an app, it’s because it serves a specific purpose, fits into my workflow, and adds tangible value to my digital life. This selective process makes each app more meaningful. I’m not just a passive consumer in a bundle market; I’m an active participant “and” I prefer to value the developer and pay him/her the full price.

But there’s one exception

I was maybe one ofthe first subscriber to Adope Photoshop (part of the Creative Cloud or the photography bundle). The value offered by this subscription, especially compared to Photoshop’s previous high initial cost, is remarkable. The bundle offers the latest versions at a fraction of the original price of Photoshop alone.

Bonus: Another subscription I find valuable is Setapp. Despite containing some unnecessary apps, it includes several valuable applications that are costlier when subscribed to individually.

Conclusion

Digital clutter is a reality and attention is precious, choosing quality over quantity is a form of self-respect. While bundles and subscriptions might seem economically sensible, they often don’t meet my real needs. By being selective and intentional with app choices, we can streamline our digital lives and support developers who create truly impactful applications.

So, next time you’re tempted by that shiny app bundle or subscription, ask yourself: is it truly adding value, or just adding meaningless volume?

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