**Why does Hermès continue to be purchased by people? What is the strategy behind it?**

Hello everyone. Today, I would like to delve into a mystery that blends seamlessly into our daily lives.

That mystery is, ‘Why does the brand Hermès continue to be purchased all over the world?’

Hermès was established in 1837 and its history spans over 180 years. Throughout these years, Hermès has been loved for its quality and design, establishing a firm position in the luxury goods market.

However, there are many other luxury brands out there. So why does Hermès stand out with such a unique presence?

The answer lies in the unique strategy that Hermès possesses. Its distinct strategy of ‘limitation and scarcity’, which sets it apart from competitors, is the key to Hermès’ success.

In the luxury brand market, Hermès’s strategy is to intentionally limit the supply of its products. A prime example of this is the ‘Birkin’.

Even if one wishes to purchase this bag, it is not easily available. The reality of acquiring a Birkin involves putting your name on a list at an official store and waiting for several years. This difficulty in acquisition boosts the value of the product, provides a sense of achievement and superiority, and further enhances the brand power of Hermès.

In addition, Hermès strategically uses the ‘scarcity’ of its products. Not only are new items difficult to come by, but even in the second-hand market, the prices continue to skyrocket. This is due to the ‘scarcity’ of Hermès products. The less the supply, the higher its value becomes.

Through these strategies of ‘limitation and scarcity’, Hermès continues to maintain its brand value.

However, simply limiting product supply will not keep consumers’ interest. The reason Hermès continues to gain trust is its high quality.

Craftsmanship shines in high-quality materials and attention to detail in design, coupled with a strong focus on the development of new products. These elements continue to captivate consumers.

So, this is the reason why Hermès continues to be purchased by people and the strategy behind it. By consistently adopting a unique strategy and offering high-quality products, Hermès continues to maintain its brand value.

Now, what about you all? What is your reason for purchasing Hermès? Is it the quality or the brand power? Please share your thoughts in the comments section.

I look forward to continuing to engage in various discussions with all of you. If you like, your support in the form of follows, comments, and claps would be greatly encouraging. Until next time, look forward to our discussions!!

By the way, you might be able to read all my articles while you wait for your Birkin!