Why Do All Medium Alternatives Sound So Enticing? Is It a SCAM?
Some COMMON SENSE combined with these PSYCHOLOGICAL principles helped me make some sense of it.

This was my title at the time of the first draft of this story and I think it’s not irrelevant for this final piece either so I’d put it here: Why is Everyone Going Crazy—and Bullish—Over Medium Alternatives?
Disclaimer: OMG, I just hate it whenever I have to put one. But here you go. There’s no intention to prove anyone wrong or prove myself superior. I may be wrong. It’s simply my take on the topic, my perspective, which you may find dissimilar to yours; I respect yours, too.
The talk of the town
When I first started writing continuously on this platform, somewhere in September, there was this buzz about Vocal Media all around.
Lately, the subject has changed but the discussion hasn’t so much. The new talk of the town is Simily.
Wait, do you notice anything similar between these two, Vocal Media and Simily? I do.
- They are both talked about as Medium alternatives on Medium.
- They are both pictured as some easy money-making machine or cash cows—just republish your old Medium content and you’re all set.
- Almost all the articles around them focus on just one thing Medium lacks, and that is it pays for external views.
Although, Simily too doesn’t pay for external views. But who cares (me included)? We all want to satisfy our dopamine needs, don’t we?
Thanks, Warren Patterson for telling us about that in this story.

Trust me, nobody among us wants to do the tough job—WRITING. We all want to keep doing ‘the distractions disguised as less important, but still important’ jobs.
And that is everything except writing. Sadly, we all suffer from this.
Choosing the best tools, best platforms, best sources of image, best tags to use, resources for ways to monetize, ways to gain more followers…
But we rarely obsess over WRITING, if ever.
But why do Medium alternatives sound so enticing?
It’s simple: Because they are pictured promising + as if it’s a no-brainer to hop on to there, and start writing on that platform.
And as we know, humans are wired to make an easy decision than the right decision. Because making the right decision takes effort.
Right Decision: I want some data; you have to put in some effort… Easy Decision: F*ck! Can’t you see me?! I’m right in front of you… We: Right decision?! Effort?! Shoo… shoo… Easy decision?! I’m coming for you baby!
But behind this decision-making, I think, there are some thoughts involved which we can break down using a model from behaviour sciences.
I don’t want to bore you… or sound any smarter… I just want to put it into perspective.
A thing called “Present Bias”
In behaviour sciences and psychology, Present Bias stands for the trade-offs we made when we’re biased in the favour of our present—when our thinking fails to judge short-term and long-term objectively.
“Present bias is the tendency to rather settle for a smaller present reward than to wait for a larger future reward, in a trade-off situation. It describes the trend of overvaluing immediate rewards, while putting less worth in long-term consequences.” —Wikipedia
I think this same is happening when a lot of writers are moving to Vocal Media and Simily without putting any conscious effort researching the grounds.
Almost all the writers that I’ve read are constantly putting stress on the fact that you get $X on ABC views, and external views are included. But in reality, that’s not included, in the case of Simily.
Okay, let’s even drop that for a moment. Assume external views are included. Then what? How’ll you get that?
SEO, you’d say. But that will, for sure, not make every article of yours land on Page 1 on Google, given neither these platforms have a high Domain Authority (DA) and nor most of you (me, too) have a substantial follower base.
If you do have a huge Twitter following, it’s pretty tough to bring them to your Vocal or Simily page however. Most of the platform’s algorithms are cruel to external links and that includes Twitter and Facebook too. Most of us have already witnessed it, don’t we? If not, this isn’t any rocket science; use common sense and you’d find out why.
Let’s cut to the chase: It’s highly probable that we will get more views on Medium than most of its alternatives. Both internal and external. Internal, because it has got a far bigger and vibrant community than its peers. External, because it has got a high DA of 95 upon 100.
It all boils down to that $20 per 1,000 views (Simily’s case) or $0.02 per view. Correct me if I’m wrong. But there are only around 2,500 members on the platform!!!

That’s exactly what Present Bias is all about.
$0.02/view as an incentive sounds great, but look at its short-termness (if that’s a word). It kind of promises you instant Return On Investment (quite high ROI too). But considering factors mentioned above, you’ll have to struggle to make even $20.
On the other hand, Medium doesn’t pay for external views. But its Partner Program is quite huge. And you can have a small, but significant, piece of the pie. But first you’ll need to cultivate connections, authentic connections and consistently provide value to the community.
That sounds like a long-term commitment. And here we start to under-value the rewards. But once, you have enough paying members that love reading you, you’ll not have to worry about anything but writing.
Final Thoughts
I’m not discouraging you to try new platforms. And nor am I saying that Medium is the best and all of the so-called alternatives are rubbish. What I’m trying to say is:
Don’t run behind everything that’s hot right now. Take the time and the effort to make a right decision. Everyone can make an easy decision, just to say. And if after your due diligence it feels right and worth it, JUST GO FOR IT. If not, don’t give a shit about missing out. FOMO is just in (y)our mind.
I don’t think this story would be complete if I didn’t tell you that I actually have an account on Simily.

Yes, I actually created my account over there amidst initial frenzy and FOMO. But I highly doubt I’ll ever write anything over there. I didn’t know that this platform was mainly for fiction, or that it had only a couple of thousands of accounts (maybe only a thousand back then), still what I only cared about was money—the result, not effort.
I’m glad that I now have a better understanding of things and a sane decision-making appetite.
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