Why Do I Think Short Articles on Medium are More Successful?

I get a lot of questions about how long or short an article should be on Medium to be successful. Even though my opinion may bother a lot of people I personally find that short articles of 3–4 minutes reading time are the most successful.

This doesn’t mean to write very short articles that are extremely fast to read, i.e. under 30 seconds, because there is a risk that people will read the article and still Medium won’t pay you for it.

I support this just because in my opinion we live in an age of speed, we see the reason why Tik-Tok has been so successful that it has managed to become extremely used in an extremely short time. People have no time to waste and the number of articles written on Medium is extremely high so what can attract attention is a short article from which the reader can learn something or leave with useful information.

I can say that in my 3 years on Medium I have tried to write long articles of 8–9 minutes, but in terms of gain it was even less. In addition the read rate has been extremely low compared to articles shorter than 2–3 minutes.

So I personally will continue to write short articles, but in which I will try to concentrate as much quality information as possible.

Do you prefer a short article or a long one?