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Summary

The article discusses the appropriation and political weaponization of the term "woke" by white conservatives, originally a term coined by Black Americans to signify awareness of racial and social justice issues.

Abstract

The term "woke" has seen a surge in popularity, particularly among conservatives who use it pejoratively to criticize perspectives on racial and social justice they disagree with. Originating from Black American culture in the 1960s and gaining mainstream recognition around 2017, "woke" has been misconstrued and co-opted by predominantly older white individuals, including GOP politicians, as a buzzword to rally against progressive movements. The article argues that this misuse strips the term of its original positive connotations and its significance in advocating for marginalized groups' rights. The author points out the irony in the term's usage by those opposed to equality movements and suggests that the term may need to be retired due to its current negative political connotations.

Opinions

  • The author believes that the term "woke" has been misappropriated by white conservatives, who use it as a political tool against social justice initiatives.
  • The article suggests that the misuse of "woke" by GOP politicians is part of a strategy to create fear and rally their base against non-existent issues, similar to the rhetoric around Critical Race Theory.
  • It is highlighted that the term "woke" once had a positive meaning within Black culture, emphasizing awareness and activism, especially concerning racial and social justice.
  • The author expresses frustration and humor at the sight of straight, white men, particularly older ones, using the term "woke" as an insult, indicating a resistance to equality and the empowerment of marginalized groups.
  • The article criticizes the creation of derivative terms like "wokeism," "woke mob," and "woketopia," which further distort the original intent of the word.
  • The author encourages readers to remember the term's origins and intended positive meaning, and not to be misled by its negative politicization by figures like Ted Cruz and Rick Scott.

Why Are White People Infatuated with “Woke?”

Why this term is so popular amongst conservatives

Photo by Rosemary Ketchum

Raise your hand if you have heard somebody use the word “woke” in person or on social media recently?

Now did you hear it as a positive word, or a pejorative used to describe another person or a businesses’ politics that one didn’t agree with?

With the way the word is being used lately, I guarantee you it’s the latter.

So, let’s define the word “woke” and go back to its origins.

What does the word “woke” mean?

According to Merriam-Webster Dictionary, the term gained popularity around 2017 and is defined as “aware of and actively attentive to important facts and issues (especially issues of racial and social justice).”

But we can go back much further to see the first time the word was used on the public stage.

On May 20, 1962, the New York Times published an article by African-American writer William Melvin Kelley, entitled, If You’re Woke, You Dig It. Fast forward to 1972 when author Barry Beckham uses the word in his play, Garvey Lives! Since then, it’s been a commonly used word in black culture.

You can see that this phrase was introduced to the world by Black Americans.

So how the hell did the word “woke” become a part of the vocabulary for older white people?

This was the absolute worst thing that could happen.

White conservatives heard the word from their politicians and decided that it would be their go-to phrase when they saw something they didn’t like.

A business wants to put a rainbow flag on their Twitter handle, “must be woke.”

An athlete makes a statement on civil rights, “must be woke.”

The military wants to instill diversity and inclusion programs, “they are now woke.

Besides the fact that white people are misusing the word, it’s become a political talking point for the GOP. Like Critical Race Theory, “woke” is being used to rally the conservative base against a problem that doesn’t exist.

Look at these tweets from GOP politicians:

Twitter.com
Twitter.com
Twitter.com

It’s still funny to hear straight, white men, get so pissed off about other groups working to have their voices heard. God forbid, marginalized groups, get equal rights as everybody else.

Now they have created other forms of the word such as “wokeism,” Woke mob, and “woketopia.”

Unfortunately, it’s time to retire this word which once had great meaning.

When we hear 60 and 70-year-old white men calling others “woke,” you know things have gone too far.

Hopefully, as time goes on, white people will find another word to steal and misuse its meaning the way they have done with “woke.”

So, the next time you hear the word “woke”, remember where it came from, and its intended meaning. The Ted Cruz and Rick Scott’s of the world want you to think “woke” is a negative term. Don’t be fooled.

They are just creating fear into their base as usual and for some reason, conservatives are buying in.

I guess this speaks to where we are with politics and society as a whole.

Sources:

Woke
Politics
Republicans
Critical Race Theory
Illumination
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