Which type of Product Manager do you want to be?
I have been so much fascinated by the Product Manager Job role. This job role has so many aspects of business that a person has to touch! In this story I wont be talking about what does product manager do or what is this job role about. I think that if you reading this story, you are interested in the career path of product manager or you would like to learn more about Product manager job types.
1. Technical Product Manager
Specifically, it describes a Product Manager who has a technical background and works on a technology product. It does not describe a Product Manager who needs to actually perform technical tasks, such as software architecting and coding. The same goes for a Product Development Manager. They are not actually developing the product — they are performing a Product Management role in close coordination with a Software Development Team.
2. Data/Analytics Product Manager
A data product manager is similar to other product managers, but with one key difference: they put data at the heart of everything they do. Data PMs are responsible for designing products and features that are based on advanced data-driven insights, but it’s also their job to leverage the flow of data, too.
Various ways a data product manager can bring value to a product development team:
- Product teams can fully utilize the many data-rich solutions available via modern technologies, including GPS, biometrics, and more. These real-time data sources enable new levels of interactivity and functionality, to improve the user experience and value of a product.
- The role of the data analyst is decoupled and merged with product development, meaning data is no longer a siloed one-use commodity, but a real-time data-stream to be tapped.
3. Product Marketing Manager
Product Marketing Manager role is to create demand for products through effective messaging and marketing programs. If you do your job well, the product has a shorter sales cycle and higher revenue.
A Product Marketing Manager is less involved in how the product is built, and will probably spend less time with engineers working out bugs and roadmaps. The day-to-day of a PMM will usually include creating case studies, web content, press briefings, product testing, and managing the overall marketing team.
They’re also considered to be the voice of the customer within a product team, and will conduct customer research and organize focus groups. A PMM role can be the perfect transition for marketing professionals to break into Product.
4. Growth Product Manager
Growth product managers are peers to traditional (or core) product managers. But rather than owning a specific product, the growth PM is focused on improving a specific business metric or commercial goal. That metric or goal can correlate to virtually any point in the user journey, as a growth PM’s purview covers the entire funnel — from new user acquisition all the way through customer retention and expansion.
Last Words
Yes, Even I was amazed that there are multiple types of Product Managers out there. I got to know about this when one day I asked my close friend how can I enter into Product and is there any differentiation or not in the PM world.
By now , you might have got idea that which skillset which you have , would be suitable for which type of Product Manager role.
If you liked my story! Do Clap, comment or share it with your other PM or aspiring to be PM buddies!