Profitable Article-a-Day Tips
When is an Article Not an Article?
And this is NOT a trick question…
Thanks for dropping in for this article training. I’m glad you’re here.
Up until now, you’ve written articles to get found, drive traffic, and build your list, right? And that’s a good thing.
From now on I’m suggesting you write what I call Stealth Articles. One of the key components of Stealth Articles is to inform and invite.
More on that in just a minute. But first, let’s look at the Stealth Article Mindset:
The Mindset
This is a small and subtle shift that makes all the difference. The purpose of every Stealth Article I write is to get the reader, listener, viewer to take their next success steps. This could be signing up for a lead magnet, signing up for an event, or buying something for you. You want your article to be aimed at the particular chosen outcome.
The good news is when you do this right, your reader is already beginning to think:
How can I get more of this good stuff?
Inform and Invite
Stealth Articles inform and invite. Let’s take a closer look at each of these:
Inform
I talk to so many people who hesitate to inform in their articles because they’re scared of “giving away the store.” The good news is you can’t give away the store in a 300–500 word article. And if you could, your store is not big enough yet, and let’s work on that:-)
Very Micro Workshop: Make a list of the micro-topics in your niche. Now make a list of the sub micro-topics in each of your micro-topics. Keep adding to this list and you’ll never run out of article topics that inform your readers and keep them coming back for more, and eager to invest in your products and services.
So go ahead and deliver some next success steps you want them to take right now. Kinda like I just did in the above paragraph. This keeps people looking forward to and coming back to your articles.
Invite
Don’tcha just hate it when someone hits you with a hard and heavy call to action like:
“Get this now. It will solve all your problems! And hurry, because there’s only 3 left and it might be taken down soon. And if you don’t get it you and your family will starve!”
Sure, you know I’m exaggerating here, but you also know it’s not by much…
Instead, you want to extend a helpful invitation to take their next success steps. For example:
To help you get started creating your stealth articles, you’re invited to a free 2 hour stealth article masterclass where you’ll create your first (or next) stealth article with my live coaching when you visit here.
By the way, not only is that a good example for us, it’s an actual real life invitation to you. And isn’t that better than rubbing cheese on your neck?
About Jeff Herring
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