What You Need to Know About the Evergreen Content
The secret to earning passive income on Medium

Nowadays, every writer and content creator craves one thing and only: readership and traffic.
But how do you ensure the content you produce gets seen and read?
The truth is, you don’t need to aimlessly crank out an article after article… just to get the views. Who has so much time on their hands to sit in front of the computer and type away words for hours on end?
I don’t, and probably neither do you.
That’s why you need to adopt a strategy that can still help you earn without being a content-generating machine.
That’s where the evergreen content comes in. It’s the secret to earning money on Medium.
Creating evergreen content is one of the best ways to ensure consistent traffic to your content. It’s also the key to a recurring passive income.
The beauty of writing evergreen articles is that they consistently bring in new streams of income, no matter how old they are. You could have an evergreen article you wrote months ago that still brings in earnings every month. Even if you haven’t published anything new for days. You can just relax and watch the earnings pour in without breaking a sweat.
Evergreen content is a type of content that stands the test of time and is always popular. And the most important, evergreen content brings eyeballs to your work. It brings readers to your content every month.
People will come back to read it over and over again, no matter how old the content is.
With evergreen content, you don’t need to rack your brain worrying about what you should publish on a given day. And you don’t need to crank out content every day as you’ve been told was the only way to succeed on Medium.
So when you decide to take a break from writing, the evergreen articles will save your back. The evergreen articles will generate a small passive income for you while you sleep. How cool is that?
My experience with evergreen content
I’ve been writing on Medium for almost two years now. And since I started writing on this platform, I’ve been creating all types of content, from self-improvement to writing and productivity as well as opinion pieces on political topics. Half of the articles I create are evergreen content and my top earners.
To give you an idea of what is an example of an evergreen article, here’s one I wrote months ago:

Notice the date of the article when it was published. You’d be surprised to know this article still brings in earnings every month. This month it was $6.26, to be exact. And it happens to be one of the top article earners for the month.
Speaking of evergreen content, it doesn’t even have to be curated content. As you can see from above, this article was NOT chosen for further distribution. Of course, curation helps drive traffic, but there are exceptions to this rule.
Here’s another article I wrote a long time ago. This one was published in a big pub and was “Chosen for further distribution.” And even though I wrote this article in September 2021, it still brings in earnings every month. So far this month it’s $3.47. I also pinned this article to the top of my profile, this may have helped with views too.

The takeaway
You don’t need to turn into a content-generation machine to earn passive income on Medium. The secret to success is creating evergreen content. If you want to maximize your earnings on Medium, aim to produce high-quality evergreen content. With evergreen content, you have nothing to lose but everything to gain.






