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Summary

A global kindness survey conducted by BBC Radio 4 and the University of Sussex reveals that while kindness is a common trait, people often hesitate to show it due to fear of misinterpretation, lack of time, or concern about being perceived as weak, despite the positive impact of kind acts.

Abstract

The kindness survey, which is the most extensive psychological study on the topic to date, involved over 60,000 participants from 144 countries and found that kindness is more prevalent than expected, transcending age and geographical boundaries. The most frequent act of kindness reported was helping others when asked, indicating a hesitancy to act without prompting due to fears such as embarrassment or rejection. Other barriers to kindness included a perceived lack of time and the fear of appearing weak. However, recipients of kind acts typically felt happy, grateful, loved, relieved, and pleased, and performers of kind acts often felt a sense of connection, happiness, and purpose. The survey also highlighted that the kindest individuals tend to score high on agreeableness, extraversion, and openness. The researchers concluded that attitudes toward kindness are complex and do not conform to simple cultural or regional stereotypes.

Opinions

  • The fear of being misinterpreted or rejected is a significant deterrent to people showing kindness to strangers.
  • A lack of time is cited as a reason for not showing kindness, although this excuse may be overstated as even small acts like speaking kind words are common.
  • Some individuals withhold kindness to avoid being seen as weak, despite evidence that kindness can enhance personal well-being and create meaningful connections.
  • The kindest people exhibit traits such as agreeableness, extraversion, and openness.
  • Researchers emphasize the need for a nuanced understanding of attitudes toward kindness, noting that such attitudes do not simply align with an East versus West or collectivistic versus individualistic dichotomy.
  • There is a call to recognize kindness as a strength and a superpower rather than a weakness, advocating for its promotion as a universal virtue.

What Stops People From Showing Kindness?

A global kindness survey reveals interesting facts

Photo by Ron Lach from Pexels

Kindness is a natural instinct, which lies dormant in all of us. To speak or act kindly, we need to activate this kindness instinct.

Some of us find it easier to be kind to strangers than others. What prevents people from exhibiting their kindness?

In August 2021, BBC Radio 4 launched the Kindness Test based on a questionnaire created by the University of Sussex.

In this world’s most extensive psychological study on kindness, more than 60,000 people from 144 countries took part.

The survey’s significant takeaway was kindness was more common than expected, cutting across the variables like age and geography.

Why do people hesitate to be kind?

People reported the most common act of kindness they performed as “helping people when they ask”. Why didn’t these people be kind without being asked?

The most prominent reason for kindness-hesitancy was the fear of being misinterpreted. People did not want to help strangers because they feared embarrassment or rejection.

People’s kindness-hesitancy seemed surprising because those who received acts of kindness felt “happy”, “grateful”, “loved”, “relieved”, and “pleased”.

The second-most-common reason people gave for not showing kindness was a lack of time, especially in Western and Northern Europe.

Lack of time seemed to be a lazy reason because the most common act of kindness people reported doing was speaking a few kind words to someone.

About a quarter of the respondents said they held back their kindness because people viewed them as weak. This response contradicted another finding, which stated after performing an act of kindness, people felt connected to others and happier. Acting kind added meaning to their lives.

The survey also found that the kindest people scored high on agreeableness, extraversion and openness.

Final thoughts

Researchers say they have yet to understand global attitudes toward happiness fully. Robin Banerjee, the lead researcher, said,

“The data showed that this can’t be reduced to a simple East versus West comparison or collectivistic versus individualistic countries. We found a much more nuanced pattern. We could have two quite industrialised, Westernised countries with different views about kindness.”

The research team will publish more results about the survey in the future. Based on the data revealed, we can confirm that kindness is a universal virtue cutting across cultures.

The fears and hesitancy around kindness seem misplaced. We need to view kindness as a strength and a superpower, not a weakness.

Thanks for reading this story.

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