What is “Opportunity Cost?”
No Such Thing As a Free Lunch
Decisions, Decisions
Put simply, opportunity cost is the benefits you miss out on when you choose one alternative over another.
To illustrate let’s consider an example. Let's say you have $10,000 to invest and you are considering two investments: an index fund that tracks the general stock market or a multi-family real estate property.
After you have done all of your due-diligence you decide to invest the $10,000 into the multi-family real estate property rather than the Index Fund. After 1 year the real estate investment has made a return of $3,000 while the index fund had a return of $3,500, what is your opportunity cost?
Some people might be quick to say that your opportunity cost is $3,500 because that is the return you would have gotten if you chose the index fund over the real estate investment. Those people would be wrong.
Remember that opportunity cost is the benefits you miss out on when you choose one alternative over the other. In this case, you do not miss out on the full $3,500. Since the investment you chose had a return of $3,000 your opportunity cost of choosing the real estate investment over the index fund would be $500 ($3,500-$3,000) after one year.
Calculating opportunity cost is quite straightforward in the context of comparing investment options. The “benefits you miss out on by choosing one alternative over the other” is quite easy to see because we can measure it in terms of dollars.
While we cannot always measure opportunity cost, it is a reminder that in a world of finite resources, there is no such thing as a free lunch.
When we attempt to determine the “benefits” of non-investment choices, measuring opportunity cost becomes difficult. For example, what is your opportunity cost of choosing the club sandwich over the Caesar salad at lunch? To be able to answer that we would have to be able to determine what the “benefit” of a club sandwich is compared to the “benefit” of a Caesar salad.
Economists would attempt to answer this by making assumptions about the “utility” (happiness) you get from eating a club sandwich and from eating a caesar salad. Your opportunity cost in this situation would be the enjoyment foregone by choosing the club sandwich over the Caesar salad.
Of course, in reality, it is difficult to accurately measure your “utility” from eating different types of food. That does not mean, there is no opportunity cost when making such decisions, it’s just difficult to quantify. Every decision we make in life has an opportunity cost: By choosing to engage in activity “A” we are foregoing the benefits of activity “B”.





