What is good Web Content?
Content is the reason the search began.
What separates average from good is preparation, persistence, and proactiveness. While there is no shortage of mediocre content on the web, Masterpieces are seldom. I believe there are a few universal facets that make content worth exploring and sets it apart from the competition, namely:
- They add value to the reader’s life.
- Involves a personal touch that keeps the viewer/reader engrossed
- Comprehensive and Original
- Thought-provoking and engaging
- Search Engine optimized
- Creates curiosity.
While creating written content, one also has to be mindful of using optimal vocabulary while simultaneously imparting the piece's essence. Keeping the content crisp and the point should also be kept in mind while creating content, as viewers tend to have short attention spans.
Since time immemorial, people have been writing all sorts of things, be it manuscripts, cave writings describing the pre-historic culture, religious scriptures, or radical pieces considered heresy. From the printing press to Time Magazine, we indeed have come a long way in content creation. Writing content is still as relevant as it was in the past, and even more so today as in the age of social media, disseminating information is just a click away.
If You are not putting out relevant content in relevant places, You do not exist. _Gary Venurchuck
Brand creation, digital marketing, raising social issues, or launching an app, all such ventures require written content. Businesses large or small understand content writing power and invest heavily in quality articles, blogs, and brand advertising op-eds. From a socio-political perspective, we have witnessed scams being exposed, governments being toppled, and numerous social issues brought to light, all because some quirky writer or journalist had the courage to publish an article on it.
Remember the MeToo movement; it only became a viral revolution after an article was published in the New York Times Newspaper; that’s the power of content writing. In today’s context, wherein we are all semi-quarantined and facing the greatest epidemic of our times, articles, blogs, and editorials have been at the forefront of corona-related news dissemination. They are helping us out in discerning fact from fiction.
In an era where audio-visual content is consumed in tera-bytes daily, it becomes necessary for written content to up its game. Why read the book when you could watch the movie? Well, Paul Coelho perfectly summed it up in this quote.
“The book is a film that takes place in the mind of the reader. That’s why we go to movies and say, “Oh, the book is better.”
Article originally published on my personal blog at www.readnbrich.com and Medium profile, before submitted on Synergy. Thank you for reading!