What is Etsy Listing Quality Score?
And how it affects your sales?
There are many factors to consider if your item will rank good or not on Etsy.
Etsy listing quality score is basically where the make or break happens.
You can do all the work for your titles, tags, attributes, descriptions, but at the end of the day, if your listing has a low listing quality score, you will not see high rankings.
Many new sellers are frustrated because of this. Because it creates a little bit of an unfair competition. It is true that Etsy will give every new listing a temporary boost. And if you brought in some sales during that, that is great. However, if you are in a high competition area, and that temporary boost did not do the trick for you, now you are going uphill.
In order to beat this, I would suggest spending some money for ads the minute you put your item on Etsy. Sadly, it is the truth. Especially if you have a lot of competitors.
If you are in a low competition niche, chances are, your SEO will work, and your listing will have more chances of visibility. Although, first page is not guaranteed, and that's where ads become handy. You can check out my SEO post for that, the link is down below.
So what is the formula for the listing quality score?
It is a combination of a few things:
- How many views the listing had?
- How many people actually clicked on it?
- How many people favorite it?
- How many people purchased it?
- What is the feedback score of the listing?
Let's say that you have a listing with low traffic, low or no sales, and that item has been in your store for over a month or two months, it is not going to be easy for you to revive it.
But it gets worse. If you have an Etsy store with 200 items, and some of them are doing well enough, but most of them aren't, in time you will start noticing that your items with good listing quality scores will also be pushed down in the rankings.
That is because the overall listing quality score for your entire store shows that you have a store with many listings, but only a few of them are relevant to the buyers. So Etsy will start ranking other stores with higher overall scores better.
That's why batch listing tens of new items every day works completely against you.
I, too, suffer from this sometimes. Not all of my items are popular on Etsy. And when I see that the downfall has started, I start deleting my weak listings one a day.
Please do not batch delete your items, that will make Etsy think you are deleting inventory and the algorhythm doesn't respond well to that either. Because Etsy thinks your store might not be reliable with inventory.
Delete one weak listing per day, but also replace it with a new one at the same time.
Another way to trick the system, is to update your shop bio, about me sections, shop announcement section, and everything else when things slow down a bit. You should not wait for this actually. Make it a habit every single month, at least once a month, update these secions. Make sure you have filled all the necessary sections like shop policies, return policies, shipping profiles, and everything in between.
If you want to learn more about how Etsy works, please feel free to check out my other posts here:
