What is best time to market your business

Summary

The best time to market your business is when you are already doing well financially and operationally, not when you are desperate for customers or cash.

Abstract

The article emphasizes that entrepreneurs should not wait until they are in dire need of customers to start marketing their business. It suggests that marketing efforts should be continuous, citing examples of successful companies like Apple and Coca-Cola that invest heavily in marketing even when they are already established and profitable. The rationale is that consistent marketing reinforces brand awareness and leadership in the marketplace, allowing a company to dominate its niche and be the preferred choice for customers. When a business is thriving, it can afford to be selective with clients, potentially increase prices without significant loss, and maintain a steady flow of profits. This approach also ensures that during times of crisis, the business has a robust cash reserve to navigate through tough times, invest in growth opportunities, and emerge stronger.

Opinions

Marketing should be proactive rather than reactive, ensuring a steady influx of customers and leads.
Consistent marketing reinforces a company's position as a market leader, making it the go-to choice for consumers.
Profitable periods allow businesses to accumulate resources, enabling them to invest back into the company for further growth.
Having a strong customer base provides the opportunity to increase prices without substantial customer loss, as demand remains high.
A well-marketed, dominant brand can afford to be selective and work with preferred clients, enhancing profitability.
Maintaining a healthy cash reserve during profitable times is crucial for surviving crises, as running out of cash is a primary reason businesses fail during downturns.
A solid financial foundation allows businesses to capitalize on opportunities, such as acquiring assets or talent at lower costs during economic downturns.

What is best time to market your business

One of the mistake that a lot of entrepreneurs make is they believe that they should do marketing when they need customers. That is simply not true. You don’t want to do marketing when you are desperate when you’re running low on cash. It’s like a car running low on the field you want to do marketing when you don’t need customers. Think about Apple Apple still spending a ton of money ever sizing. Good customers when they already make billions and billions of dollars Coca-Cola or these years spend billions and billions of dollars every year to promote Coca-Cola and Coca-Cola is already a global brand that you and I are familiar with so why do they do that? They do that because they understand you need to be in front of people all the time. You always want to keep that awareness. Now what happens is if you have integers when you do this, first of all, When time is good, let’s say you don’t need to do any marketing and people are knocking on doors want to buy from you. Now, when you do more marketing is going to help you to dominate the entire Market that you are the choice. You are the number one choice in your Marketplace. We enforce your leadership position. That’s a very very smart thing to do. And because you’re already profitable now, you have the resources the capital to weaken then back into the business to generate even more profits than bring in more customers.

To bring in more leads. So the best time to do is when you don’t need customers the best on the market is when you are not desperate and other advantage that you have is this the law of supply and demand now it’s working in your favor because you’ve got so many customers coming in. You can cherry pick who you want to work with. You can now pump up your price bigger dog is so much demand for what you do now, even if you increase your price and you will lose five ten percent of their customer base. As you like doesn’t really matter because you’ve got new customers coming in. Those customers will be replaced by better and more profitable customers. And now your profit goes away up and up and at last advantage that you have is this because you are dominating the market place and people prefer your brand instead of your competitors brand people come to you and more people coming to you and you’re making more profits. Now you want to take that prophets you want to put it aside.

Put that in your emergency fund or better yet. Put it in your crisis fun in case something like this happens and you will happen again you’re ready. Now, you’ve got months. If not years of cash Reserve you’re not worried because business only goes out of business when they run a cash during a crisis cash is King and if you have that cash, he has the building you’re safe. You can pick a Bargains. You can pick up good deals. You could hire good people you can keep growing but if you don’t have that cash, you would not ready. You would not compare that becomes a problem. So the best time to Market your business is when you don’t eat business.