avatarSaidul Islam Sakib (Shakib)

Summary

The website content discusses the success of a Facebook ad campaign, achieving a 483% ROI and 583% ROAS, and provides insights into the differences between ROI and ROAS, as well as strategies for achieving good results with Facebook ads starting with a budget of $100.

Abstract

The author shares their personal experience with a Facebook advertising campaign that yielded impressive returns, with a Return on Investment (ROI) of 483% and a Return on Ad Spend (ROAS) of 583%. The article clarifies the distinction between ROI and ROAS, emphasizing that ROI accounts for the cost of the investment, while ROAS focuses solely on the revenue generated for every dollar spent on ads. The author also offers advice on how to optimize Facebook ad performance, suggesting that a budget of $100 is a reasonable starting point for testing different ad creatives and audience targeting. They recommend using insights from initial campaigns to refine ad strategies for better outcomes. Additionally, the author encourages readers to engage with their content and follow their work for further insights.

Opinions

  • The author believes that achieving a good ROI or ROAS on Facebook is both easy and challenging, implying that while the platform offers powerful tools for targeting and analytics, success requires skillful application of these tools.
  • They suggest that starting with a modest ad budget allows for experimentation and learning, which is crucial for long-term success.
  • The author is confident in their strategies, as evidenced by their high ROI and ROAS results, and they are eager to share their knowledge with others.
  • They emphasize the importance of tracking sales directly from ads, even when Facebook's tracking pixel is not used, to accurately measure campaign effectiveness.
  • The author values audience engagement and invites readers to share their opinions and follow their work for more insights on social media marketing and growth.

What is a good ROI or ROAS for Facebook ads?

I got 483% ROI and 583% ROAS from one of my Facebook ads!

What is ROI?

ROI means return on investment.

I am not adding the screenshot (click only Bangla audience) here because this ad was not run by adding pixels and that is why the ad will not show directly about the amount sold.

but

I know.

because we can still check who is messaging directly from the ad and who is not. If you have run ads on Facebook and managed Facebook pages, you know this is possible.

then we check our sales amount and BOOOOM!

$35,000 in total

where we spend only $6,000

I used the $ icon but it was an ad in Bangladesh so you can count them in BDT

but the ROI percentage is still the same.

What is ROAS?

Well, many of you can think that ROI and ROAS are the same but no!

ROAS is return on ad spend.

Which means how much we spent and how much we got back will be the only amount from which we can find ROAS but when it comes to ROI, we need to find how much we got back after subtracting how much we spent.

So the ROAS becomes high in numbers but the ROI is not.

ROI= {(total sale amount- total ad spend)/ total ad spend } *100

ROAS= (total sale amount/total ad spend) *100

How did I get a 483% ROI and 583% ROAS?

Getting a good ROI or ROAS on Facebook is easy. but hard.

YES! I am saying it again

easy

but hard

Click and Read this old article of mine to know:

Is $100 enough for Facebook ads?

No, this is not enough but this is a good starting point for you. With $100, you can test different creatives and audiences for your products or services.

after getting the insights

you can work on new ad creatives and new audience selections

ONLY THEN!

You will get good results.

Thank you, everyone!

Kept it short and simple for you.

Let me know your opinion.

and Please FOLLOW!

Facebook Marketing
Facebook Ads
Facebook
Roi
Social Media Marketing
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