What If

Reimagining life for true fulfilment and happiness

What if we have got it all wrong, and we are all victims trapped in a sunk cost fallacy?

A fallacy where, because of how deeply we are invested, we have to continue.

Take how we measure our lives, for example, with time. What comes with this is our incessant measure of productivity, efficiency and a skewed definition of success.

We build our lives on a framework that does not give the greatest satisfaction — it is hurting us.

Radical as it sounds, what if we took a step back, cut our losses and re-engineered our lives for more quality?

What if we measured firsts and lasts and stopped focusing on deadlines but rather tracked memorable experiences?

What if we became more intentional about the experiences we seek out and measured satisfaction and fulfilment?

As fluffy as it sounds, we could find a way if we wanted to.

What if?