Summary

The web content discusses the author's journey into the world of fitness influencers, particularly focusing on the smart marketing strategies of Lilly Sabri and Chloe Ting, and how their free workout programs lead to significant income through YouTube monetization and passive income streams.

Abstract

The article delves into the author's deep dive into the fitness influencer space, sparked by personal training sessions that led to a fascination with booty and core exercises' popularity. It highlights the intelligent marketing tactics of fitness content creators Lilly Sabri and Chloe Ting, who leverage SEO, free workout programs, and YouTube's monetization model to build a substantial following and earn revenue. The author admires the savvy approach these influencers take, providing value through their content which results in a win-win situation: viewers get quality workouts for free, and the influencers gain watch hours, subscribers, and ultimately, passive income. The piece underscores the effectiveness of creating evergreen content in bulk and aligning with popular trends to achieve long-term success in the health and fitness industry.

Opinions

The author has a high regard for personal trainers who genuinely care about their clients' well-being, despite the industry having many who are in it for the wrong reasons.
There is an appreciation for the convenience and effectiveness of online workout programs, which can be done at home without the hassle of going to the gym.
The author acknowledges the genius of the influencers' marketing strategies, which not only benefit their bank accounts but also add real value to their audience's lives.
The article suggests that the initial effort required to create content and promote it can lead to substantial passive income over time, as seen with Lilly Sabri and Chloe Ting's success.
There is a clear admiration for the influencers' ability to transform their initial active income efforts into a more passive income stream through smart marketing and content creation.
The author believes that the key to success in the fitness industry is to create evergreen content that remains relevant and searchable, coupled with capitalizing on current fitness trends.

What I Learned Obsessively Researching Fitness Influencers — It’s All About That Bass 🍑

Lilly Sabri and Chloe Ting's intelligent marketing is worth exploring…

Recently, I quit the gym, why? I’ll explain elsewhere.

This story is about two content creators, two women who inspired an intense keenness in me to learn about smart marketing, UX and SEO. Oh, and helped me lean up and feel fantastic through frequent lockdowns…

Before I continue, know, I am a serial learner. I research the absolute crap out of things that spark interest, I love knowledge and wisdom more than bread, and I truly love bread!

When joining the gym (again) on Halloween 2019 they gave me 3 discounted personal training (PT) sessions. Also, I won a couple by sticking my name in a box in the change room…

That sounds innuendo-ie, It’s not, It was a competition for the personal trainer to gain more consistent clients!

From the sessions I learned:

Muscle memory is incredible
Lots of humans find it hard to self motivate (ie exercise at home)
Booty 🍑 and core exercises are wildly popular and
Decent Personal trainers who care about you don’t make enough money, unfortunately, there are way too many in it for the wrong reasons (🤑).
Finding the ones who care about helping you live better, can be tough.

You’re probably thinking Bridie, that’s lovely but what does this have to do with marketing?

Teach a Woman to Bridge🍑

If you give a hungry man a fish, you feed him for a day, but if you teach him how to fish, you feed him for a lifetime. — Lao Tsu

It’s a natural progression of sorts. The two wonderful ladies I did PT sessions with taught me targeted butt exercises (e.g. glute bridges) → I went home and found more, free, online and did them at home.

Online workouts were perfect, I could do them in bare feet in my lounge room, without finding a locker, driving there and waiting to use machines, and I can do them at whatever time I want. I’d struck gold and apparently so do these prolific Youtubers.

Bada bing, bada boom! Right, Bart? – Marge Simpson

Let’s dig a little deeper…

“I’ll do anything for free stuff. “ — Sandra Bullock

So How do these ladies gain all the views? Make all the mullah 💸while toning butts all over the world?

Give out free workout programs that link back to their workouts of course!

Let’s break down how these YouTubers earn:

Have more than 4,000 valid public watch hours in the last 12 months.
Have more than 1,000 subscribers.
Link up with relevant Sponsors (i.e. Gymshark)
Ads on Videos — Have Advertiser-friendly content.
Likely off various other social media, I am not mentioning in this article.

They make daily videos for a few months with SEO optimised titles which quickly adds up to a library of goods, then turn them into free workout programs, where viewers watch the same 10-minute video sometimes twice a day.

They load up on watch minutes, we load off booty fat.

You can’t complain, it’s free, It’s your choice to put in the work, your choice to watch it, share it, etc, and they reap the rewards.

When talking about fitness, hopefully, so do you.

Bam 💥 Huge YouTube earners.

Satisfaction bought it back. 🐱

I had and would’ve remained ignorant to most of this if I hadn’t looked into creating my own “faceless YouTube channel”.

Monetisation on YouTube is nuts!It’s far from easy, but happens, Lilly and Chloe are prime examples.

When I figured out the fine print on watch minutes, I felt a little gipped, then realized how f*cking savvy the idea was! Think about it, it's real swift.

You get free workout programs
They get lots of money from you following along.
You tell your friends and colleges, so does the rest of the internet.

The way they self-market is sensational and something to learn from.

It becomes passive income #longgame

I know everyone is bananas 🍌 about passive income these days.

Completely passive is likely a myth or a scam, just casually… However, with their systems, these women end up earning mountains of passive income, in time.

At first, it’s not passive. They put in the time and effort to get content out there and promote the crap out of it.
After a while, I’m sure they can taper off filming as much, Posting as much or are so ballin’ hire others to do social media babble, etc for them. After filming, editing and promotion saturation, they can probably tone it down 😉
Or they transform, such as making related nutrition/recipe videos, starting personalised workout classes or like Lilly has done and build an app.

Their popularity will grow and their workouts will get found up the top of every search.

People will stand by them support their valuable content and share, so the cycle repeats.

Final words 🗣

In the end, I am still using their products and adding to their mountains. I mean, here I am writing about how fantastic they are at marketing because It’s true.

They’ll keep getting passive income via my views and I’m cool with that because the value is there.

Create evergreen content in bulk and you will eventually earn passive income.

Work well with what’s popular in the enormous health and fitness world and you’ll expand.

Do both and you’ll be set for life.

I am so impressed and grateful to have found these marketing queens 👑 👑.

They add value to lives, then to their bank accounts…

Isn’t that what marketing is all about?

Images are screenshots from Chloe Ting’s Site & Lilly Sabri’s Site

Bridie Dillon, Throwing words into the universe.

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