What Happened to These People?
An experiment in disappeared followers, ghosts and people I once cared about- and still do
“I haven’t seen anything from you in a long time.” That was the second time I’ve heard this from someone who sees my work on Twitter. Their name used to pop up in my comments regularly. Not for months.
Yesterday, Shannon Ashley reached out to me, having found a comment of mine on a story we both read. She hasn’t seen my stuff for a long time either. What a pleasure to reconnect with her in real time and see that yes, she’s still here.
Linda Caroll wrote this story the other day (which is where Shannon found me, I suspect):
I wrote a lengthy response to Ev, not only because I am genuinely exhausted with what happened to what used to be our collective online oasis for committed writers (not Ponzi schemers, trollers, plagiarists and hate-mongers) but also because I wanted to make public to him personally where I stood. I seriously doubt he gives a shit.
A number of folks reached out to me and asked why I had said that I was having issues with my follow button, and I responded. Oh, they said. Apparently what happened to me is not universal, as with so many issues it’s sporadic, unpredictable and unfortunately, with seriously bad side effects. It’s what happens when you put a thousand thoughtless, unplanned, reactionary patches on a system that you systematically tore to shit.
As in, not too many folks see my work, as some explained, they have hit the follow button for my articles and nothing shows up. ‘Course, since I write and publish pretty much every single day, that does beg questions. I’ve submitted said questions, and those people’s queries to Medium since last summer, nobody answers, to which I say to Medium…….well, I’ve already said it plenty.
So this past week I decided to try an experiment. For some reason I had gotten in the habit of following people, just because they had done that for me. That led, over the years, to an awful lotta people. Almost as many as I have followers myself. Overload. So, given that Medium tells us we can change who and what we follow, I decided, since it’s spring, to do some pruning.
A LOT of pruning, to see if that would make any kind of difference.
With the same feckless enthusiasm with which I typically punch out a workout, I have steadily but surely, so far, un-followed some three thousand people. I am hardly halfway through, it takes forever. Green to white, repeatedly, scroll, rinse, repeat. It’s taking one hell of a lot of time but I am learning a lot as I do it.
I’ve learned some things by doing this.
- A LOT of people have left the platform. Their profile states so. More on this below.
- A LOT of people have simply disappeared off my radar. These are folks whose words, wisdom, feedback and kindness were mother’s milk to me. I have no idea where they are. I have no idea whether they now assume I too have left the platform.
- A great many of the folks whose support I both enjoyed and returned have either gone silent or gone away. It’s impossible to tell. The few folks who found me on Twitter now read and highlight my stuff again. So, while I am quite sure some folks jumped ship from my writing for other reasons, not all of them did. We just went invisible to them, and in doing so, we lost revenue. For some of us, a great deal of revenue. No eyeballs, no income. But that’s not all.
- I miss those people. Why? They were my community from the beginning. I’m deeply indebted to them for helping me better craft stories. For the highlights that I have religiously used to teach me what folks want to read about. So much more: they made me laugh, made me think and grow and write better and evolve. That’s priceless.
- The other thing I am learning is that how people decide to describe themselves has a lot to do with whether I continue to follow them. Every single time someone makes me spit my coffee into my keyboard, I keep them on the follow list. Humor works, most especially right now. Something for all of us to consider. In other words, I am far less interested in whether or not someone is Medium royalty than whether they have a wit and a take that’s interesting. Something to that.
Perhaps my biggest disappointment was that so many folks left because of what they perceived- accurately, in this case- was a serious drop in writing quality, a proliferation of mediocrity and the tsunami of badly written get-rich-on-Medium-quick articles. They were sick of it. I hardly blame them. It didn’t improve last year when those same folks, who came to many of us for what we hoped was funny, sane, thoughtful writing could suddenly not find us. Or, they had to jump through flaming hoops and crawl under barbed wire to track us down.
Nobody I know who suffered through Covid last year was particularly motivated to be forced to do that to find favorite writers. I sure as hell didn’t. We all had our own battles to fight, losses to mourn. In many cases, as familiar names dropped off my comments and favorite writers vanished, I had to accept that other things had pulled them away for one reason or another.
What some people do not seem to realize, and my fellow Illumination writers most certainly do, is that my greater anger at Medium for all the losses was hardly restricted to the gutting of exceedingly necessary income last year.
I lost friends.
A few people and I have formed friendships off line, and in some cases they have flourished in surprising ways. The people I am mourning here are those that Medium cost me due to their inane, idiot tinkering, all in the name of forcing, and I mean forcing, other writers ( or posers) to be more “relational.”
That’s like trying to force your feline hating-BF to love your cat. It’s not going to end well, and it didn’t. You cannot force people who don’t give a flying shit about people other than how much money they can suck out of their respective wallets to care about other writers. In the same way you can’t legislate stupidity, you can’t force people to care.
But they tried, and in trying, they pried apart longstanding reader/writer connections which had been forged over months or years. The reason I know this in my own world is that is this, from my stats:
Your stories
Kindly, that last stat is staggering (given the amount of international travel and other work I do, not just write for Medium). In three years that means I have averaged six comments per day, some of them long and rambling, others brief. Six per day, steadily for three years. That means I read one hell of a lot. And I care enough to comment, invest time and thought and interest in other writers.
That, kindly, is what engagement looks like. I left funny comments, made gentle suggestions, poked folks in the ribs, got into lively conversations. I owned my shit when I fucked up, apologized publicly when appropriate, gave lots of credit and links and support.
THAT is why people followed me. It wasn’t just my writing. I built connections.
It would be fair to say, given my corporate background in teaching networking skills, that I am absolutely THE example of what being relational, and being successful at it, looked like on Medium. That is why, back a year ago, I was not only enjoying a very lively and engaged community but also making almost a real living from it.
Which is why Dr Mehmet Yildiz and I were a perfect match when he began last year, and why I am still writing for his publications, and a major fan. Dr. Y and I both watched people, eyeballs and engagement fall off a cliff. A lot of those folks I haven’t heard from for at least six months.
We Illumination writer regulars, particularly those who have been around from the beginning, thrived in part because of the multiple outlets (Slack, et al) that Dr. Y created for us and that the generous editors and volunteers continue to support. Yet even in the brightly-lit corridors of Illumination’s growing mansion, we have suffered losses. Some of this is to be expected.
As I continue to unfollow- not unkindly, just as an experiment- it’s a history lesson in my own time on Medium. Walking back through those names is an object lesson in what I lost last year. While yes, I am annoyed about the lost revenue, I am far more pissed off that Medium cost us relationships in the name of trying to force relational values on people who frankly, my dear, didn’t give a damn.
Many of us did. And we lost.
A fair number of those who followed me stated plainly that they were sick about what had happened to their favorite site. I wasn’t the only writer they loved. They just couldn’t find us any more, and again, they were bombarded regularly with crap, pap, and HOWIMADETENGRANDAMONTHONMEDIUM and by the way sign up for my writing program here.
THAT, Medium, is part of why we’re so mad. It’s also why publications like Illumination, which were created to establish a safe place for diverse voices, is where the most important friendships I have made arose. For that I am deeply indebted both to Dr. Y and to the many talented folks who have stuck around.
There is a very good reason that other publications look over the proverbial fence with envy, and why some folks take pot-shots when our fine publications outperform the established Medium institutions. We care about our writers, develop our writers, and care about our readers. That’s what Medium used to do, and why folks stream on over to us like someone moved the honeycomb to a new beehive.
I will stick around awhile longer, as we limp along on our reduced incomes, and struggle to figure out how, with 8k followers, we barely get 15k views in 30 days. Ev and his team broke the platform, and a great many good people walked.
I don’t blame them, either. Many writers walked, sprinted over to Illumination because the big publications tended to be incestuous, and self-serving. Many of those Illumination writers have launched successfully elsewhere (including many anti-racism writers like Rebecca Stevens A. and Sharon Hurley Hall, among others). And despite ridiculous claims to the contrary, somehow Dr. Y doesn’t make untold millions on that success, but instead takes great personal pleasure in watching various writers he supports go soar on other platforms.
I am going to finish this experiment, keep only a few folks to follow, and start over again. See what happens. Meanwhile I am building out my website, making more money on Newsbreak than I do on Medium sans the joy of the community (which is why Linda Carroll says, and she’s right, that from that standpoint alone, even a much-diminished Medium is still better).
These days, in that magic way that Medium has created to ensure that none of us does very well any more, I keep adding tons of followers but my views continue to drop. I can’t figure out that math. Only that there are winners and losers. And those of us doing the most work with the greatest amount of heart seem to be on the wrong end, but that’s the Silicon Valley Way.