avatarJeff the Content Profit Coach

Summary

To grow a larger, more engaged email list, one must consistently produce high-quality content that attracts and pre-qualifies prospects, fostering a relationship of trust and responsiveness.

Abstract

The article emphasizes the importance of creating more content as a strategy for list building. It suggests that producing content is a way to attract prospects who are genuinely interested in the subject matter, thereby self-qualifying them as potential leads. The process involves engaging these prospects with content that addresses their needs and questions, thus building a relationship based on trust. This approach results in a highly qualified and hyper-responsive list community that is more likely to engage with future content and offers. The article also warns against the shortcut of buying lists, advocating instead for the organic growth of a list through content creation. It concludes by advising to take good care of the list community, as they will reciprocate the effort.

Opinions

  • The article posits that a larger list community is directly correlated with the amount of content created.
  • It criticizes the practice of buying lists, implying that such lists do not yield highly qualified prospects.
  • It stresses the importance of self-qualification by prospects through their engagement with content.
  • The author believes that a hyper-responsive list community is built on the foundation of addressing prospects' questions and struggles.
  • Trust and relationship are highlighted as key components in maintaining a responsive list community.
  • The article suggests that providing value through resources and genuine care will lead to mutual benefits between the content creator and the list community.
  • It encourages content creators to be diligent in their efforts, implying that list building requires consistent work.

Profitable List Building Tips

Want a Bigger List? Create More Content

(That Simple, Really)

Photo by Zach Betten on Unsplash

Do you want a bigger list community? Then create more content. Read on to see just why this works so well and how you can do it too.

Everyone wants a bigger list but very few are willing to do the work to do it. If you are not willing to do the work to build your list then quit reading and go do something else.

But if you are willing to do the work to build a highly qualified and hyper-responsive list of gold, then you are really gonna like what you find when you read on.

“Hey I want more and I want it from you!”

Highly Qualified

Anyone can grow their list right away by going out and buying a list, though I do not recommend it. But will the list members be highly qualified for your expertise?

Here’s what happens when you create more content: A prospect comes to your content and experiences it. They came because they are interested in the subject. When they spend the 3–5 minutes it takes to experience your content, they have pre-qualified themselves as a good prospect for you.

When they click on your links and even opt-in, they have raised their hand and said

“Hey I want more information and I want it from you!”

This a highly qualified prospect.

Hyper-Responsive

Building a hyper-responsive list community is all about relationship and trust. Answer their questions. Ask them questions about what they struggle with and what they want to know. Carefully provide them with resources to help them meet their goals.

And always remember:

Take great care of your list community and they will take great care of you

Discover more about list building success at SmartContentIncome.com

Photo by Alex Geerts on Unsplash
Lists
List Building
Audience
Audience Engagement
Content Marketing
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