Summary

The article emphasizes the importance of creating more content to organically grow a highly engaged and responsive email list community.

Abstract

The article "Profitable List Building Tips" asserts that the key to expanding one's email list is through the consistent creation of valuable content. It argues that this approach attracts and qualifies prospects who are genuinely interested in the subject matter, thereby fostering a community of hyper-responsive subscribers. The text underscores the significance of nurturing relationships with the list community by providing resources, answering questions, and showing genuine care for their success. It outlines a five-step process for content creation, including adding a call to action, inviting prospects to an opt-in page, and following up diligently. The author, Jeff Herring, suggests using templates and fresh content ideas to maintain a steady stream of content, offering a resource for 21 content ideas to aid in this process.

Opinions

The author believes that purchasing a list is less effective than growing one organically through content creation, as the latter ensures the list members are highly qualified and interested in the expertise offered.
Building a "list community" rather than just a "list" is advocated, emphasizing a commitment to the success and well-being of the community members.
The article posits that the secret to online success lies not just in having a list but in cultivating a strong relationship with the list community.
It is suggested that if a prospect is not willing to provide an email address, they are unlikely to make a purchase, reinforcing the importance of the initial engagement through content.
The author stresses the importance of follow-up, noting that many marketers fail in this area, providing an opportunity to excel by maintaining consistent communication.
Jeff Herring provides a tangible resource for content creation, indicating that templates and fresh ideas are key to sustaining content production and, consequently, list growth.

Profitable List Building Tips

Want a Bigger List? Create More Content!

(That Simple, Really)

Do you want a bigger list community? Then create more content. Read on to see just why this works so well and how you can do it too.

Everyone wants a bigger list but very few are willing to do the work to do it. If you are not willing to do the work to build your list then quit reading and go do something else.

But if you are willing to do the work to build a highly qualified and hyper-responsive list of gold, then you are really gonna like what you find when you read on.

Highly Qualified

Anyone can grow their list right away by going out and buying a list, though I do not recommend it. But will the list members be highly qualified for your expertise?

Here’s what happens when you create more content. A prospect comes to your article and begins to read. They came to read it because they are interested in the subject. When they spend the 3–5 minutes it takes to read the article, they have pre-qualified themselves as a good prospect for you.

When they click on your links and opt-in, they have raised their hand and said

“Hey I want more information and I want it from you!”

This a highly qualified prospect.

Hyper-Responsive

Building a hyper-responsive list community is all about relationship and trust. Answer their questions. Ask them questions about what they struggle with and what they want to know. Carefully provide them with resources to help them meet their goals.

And always remember:

Take great care of your list community and they will take great care of you

A few random thoughts

Random thought #1

I never refer to my list community as my “list.” I always refer to my list community as my “list community.”

Why is this important?

Well, think about it with me for a moment. When you call it a list, it conjures up just a list of email addresses that you get to pound every day to extract as much money as possible. Like me, you’ve probably been on a few of those lists yourself.

Now consider what comes to mind when you read or hear the words “list community.” For me, this means a group of people that I am called to lead, protect, and be committed to their success.

Random Thought #2

So therefore the secret to online success is not in your list. It’s in your relationship with your list community. Here’s why:

When you take great care of your list community, they will take great care of you.

5 Simple Steps

Step 1: Create Some Content

It can be in text, audio, video, graphics/memes or some combination of these 4 ways to deliver content. The quickest way to create some content is to come up with the 3 most common mistakes around a topic in your niche and what to do instead. Yes I could make it a lot harder than that, buyt why?

Step 2 : Add a Call to Action

Invite your prospect to take the next natural step of success by downloading something you are giving away — a template, an audio, a video, etc. Maybe even sign up for a free event like a webinar livecast.

Step 3: Invite Your Prospect to Your Opt-In Page

In your Call to Action, invite your prospect to visit your opt-in page. This is where they enter their name and email to take the next step of success with you.Whatever you do, do not worry about your prospect not giving you their email address. I

If they are unwilling to give you their email address, what makes you think they’ll ever be willing to give you their credit card number?

Step 4 : Follow Up

Folks your fortune and your future are in the follow up. Most marketers do not follow up well. Some do not follow up at all. So it’s fairly easy to get way ahead of most of your competition when you follow up. So follow up, follow up, follow up.

Step 5: Take Great Care of Your List Community

This is huge — the secret sauce. Take great care of the people who have chosen to learn from you. Answer their questions. Ask them questions. Provide them with their next steps of success. When your prospects chose to learn from you, they honored you. Now honor them back by taking great care of them.

So Jeff, how do I create enough content to pull this off?

Great question! My answer is with templates and fresh content ideas. Get 21 of them here.

Action Questions

Are you happy with the size of your list community?
Which above action will you take to grow your list community?
Will you build success momentum by doing it before your head hits the pillow tonight?