#Vaccinechallenge: Doctors, Nurses, and other frontline healthcare workers can share their videos of them getting vaccinated links via DM on Twitter (@medikalife) or email them to [email protected]

Decades ago, I advised my psychotherapy patients who were too focused on helping others to the neglect of themselves: “In the event of an emergency, oxygen masks will come down. Adjust your own mask before helping others.” I stopped when it became a cliché. Now with the arrival of a COVID vaccine, I have a new twist. Frontline health care workers can look after others by posting videos of looking after themselves by getting vaccinated. That modeling has a powerful effect. This is solid evidence-based behavioral science advice and an example of “Great if you do as I say, but even better if you do as I do.”