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Abstract

ogle Forms, and Typeforms. The first two options provide in-depth analytics and tracking that will allow you to easily track and monitor the feedback given.Here is a simple 9-questions survey template that I use for my clients that are specifically running an in-store food business. Feel free to customize and change the questions depending on your goals.<ul><li>I would not add more than 10 questions as it will make the survey too long for customers and most of them are likely to leave halfway through. You want to grab the customer’s attention from the first question.</li><li>It’s a good idea to offer a small incentive to encourage the customer to fill in the survey till the end. In this case, my client was ready to offer a chance to receive two free meals at the restaurant through entering a competition.</li></ul><h2 id="8ed7">(Food business name) General Survey</h2>Fill in the survey to have a chance to receive (insert incentive). Those selected will be contacted through email by (specify date) so make sure you fill in your contact details in the last question.<ul><li>(This is not a sponsored Facebook campaign) — may be necessary to include if the survey link will be advertised on Facebook as this is a regulation policy.</li></ul>How often do you eat at the(restaurant name)

Options

(checkbox)?<ul><li>Every day</li><li>Every week</li><li>Not Often</li><li>This is my first time.</li></ul>What did you think about our food?The scale of 1 to 5, 5 being excellent.Did you find anything missing from the menu?<ul><li>Yes, ______________</li><li>No.</li></ul>What do you think about our restaurant’s environment?The scale of 1 to 5How did you find out about us?<ul><li>Word of Mouth</li><li>Social media</li><li>I am a local to the area.</li></ul>Would you recommend us to family & friends?<ul><li>Yes</li><li>No</li></ul>Do you follow us on social media? If not, feel free to like us @Instagram/Facebook/Youtube: (insert the username of business)<ul><li>Yes</li><li>No</li></ul>Rate Your Experience at the (business) on a scale of 1–5, 5 being excellent and 1 being poor.<ul><li>Customer Service</li><li>Environment</li><li>Food</li></ul>Contact details:<ul><li>Name :</li><li>Email:</li><li>Number :</li></ul>Before you launch the survey, have a clear goal in mind so your campaign would be measurable and can be rinsed and repeated until you obtain your desired result.</article></body>

Entrepreneurship

Utilize The Power Of Surveys: Collect Valuable Feedback To Grow Your Food Business

Including My Favorite Go-to Survey Template For a Restaurant

If you run a restaurant or any culinary-based business, you would need to collect feedback from your customers on a regular basis.

Although face-to-face communication is the best form of feedback, if you are not utilizing digitalization then you are definitely missing out on collecting invaluable data that could transform your business.

One of the easiest forms of digitalized feedback is online surveys. Not only do they provide customized data that can spark small positive changes, but they are also easy, fast, and free to launch saving you both time and money.

My favorite free on-site survey software that I use to create customized surveys for my clients is Survey Monkey. Other great free alternatives include SurveySparrow, Google Forms, and Typeforms. The first two options provide in-depth analytics and tracking that will allow you to easily track and monitor the feedback given.

Here is a simple 9-questions survey template that I use for my clients that are specifically running an in-store food business. Feel free to customize and change the questions depending on your goals.

I would not add more than 10 questions as it will make the survey too long for customers and most of them are likely to leave halfway through. You want to grab the customer’s attention from the first question.
It’s a good idea to offer a small incentive to encourage the customer to fill in the survey till the end. In this case, my client was ready to offer a chance to receive two free meals at the restaurant through entering a competition.

(Food business name) General Survey

Fill in the survey to have a chance to receive (insert incentive). Those selected will be contacted through email by (specify date) so make sure you fill in your contact details in the last question.

(This is not a sponsored Facebook campaign) — may be necessary to include if the survey link will be advertised on Facebook as this is a regulation policy.

How often do you eat at the(restaurant name) (checkbox)?

Every day
Every week
Not Often
This is my first time.

What did you think about our food?

The scale of 1 to 5, 5 being excellent.

Did you find anything missing from the menu?

Yes, ______________
No.

What do you think about our restaurant’s environment?

The scale of 1 to 5

How did you find out about us?

Word of Mouth
Social media
I am a local to the area.

Would you recommend us to family & friends?

Do you follow us on social media? If not, feel free to like us @Instagram/Facebook/Youtube: (insert the username of business)

Rate Your Experience at the (business) on a scale of 1–5, 5 being excellent and 1 being poor.

Customer Service
Environment
Food

Contact details:

Name :
Email:
Number :

Before you launch the survey, have a clear goal in mind so your campaign would be measurable and can be rinsed and repeated until you obtain your desired result.