Use the 10 C’s of Business Writing to Produce Better Articles

Improve your writing with the 10 fundamentals of business writing

Business writing is quite different from creative writing. But you can use the 10 C’s of business writing to produce AWESOME content.

Business writing means writing used in a professional setting, including letters, emails, memos, copies, proposals, reports, notices, and other correspondences.

Most of the time, it’s too formal, therefore, boring. But the ten fundamentals of business writing make this boring staff specific, sharp, and polished.

Today we will discuss how we can use the 10 C’s of business writing for any writings in general and how it can help you produce polished content and engage your readers better than ever.

The 10 Cs to Improve Your Writing

Writing is a form of communication. Being a writer, you are trying to communicate with your readers. Maybe you are informing them about something or just expressing your thoughts or feelings through your articles.

Now, if you want to make the communication a great one, you must tell your information in a lovely way that engages readers and keep them interested to learn more from you. Here come the 10 C’s.

If you know the 10 C’s of business communication beforehand, you can make your writings (business & creative) better than anyone else, creating a strong connection to your readers.

In the following, I am describing the 10 C’s briefly and telling you how to improve your writing with this.

1. Complete

When you start to write, you know all the information. But most likely, your readers don’t. So, your task is to think from the reader's point of view and put all the necessary information together. It will make your readers fully understand what you are talking about.

Don’t produce a half-baked article. Make it a complete one with all the relevant information that best explains your main idea/point.

Note: Put all the relevant information in a logical order to make complete sense.

2. Concise

Most of the writers struggle with this. They hardly know what to say and what not to. Putting too much information where it’s not necessary makes your article boring. It can put your readers asleep.

So, make your article concise. It means you shouldn’t put more words than necessary.

Use words as few as possible to best express your thoughts. It helps readers not to dive into superfluous information. They can connect easily and quickly with the article.

Note: If two sentences mean the same thing, you may delete one. Don’t make your writing fluffy.

3. Clear

Do all the information you are providing make sense? Ask yourself this question and make sure your writing is clear. Leave no room for doubt or ambiguity.

If you produce articles that readers struggle to understand, then you are missing clarity.

Impress readers by arranging your information in a logical order. Read your article again and again from the reader’s point of view and remove unclear sentences, ideas, information, etc., to achieve clarity.

Note: Don’t confuse readers with unclear, fuzzy writing. Make your writing transparent.

4. Conversational

It is a crucial thing when you are writing online. Do not bore your readers with too much academic jargon. Nobody cares about how many rare or uncommon words you know and how complex you can write.

Do you want to sound academic and intellectuals all the time? For God’s sake, leave that habit at home while you write for online readers.

Instead, use simple and common words and make the tone conversational. It will help your readers to understand and connect faster. Write for humans, not robots.

Note: Nobody is waiting with a dictionary to read your highsounding difficult text. So make your article conversational and interesting.

5. Courteous

Make sure you are focused on the readers. Show positivity and have the intention to help your readers. Tell your story in a way that they can get to the point quickly and benefit from the writing.

Inspire your readers but don’t command them to take action. Choose your diction carefully and try to avoid phrases that sound negative or monotonous.

Note: Put your readers first and keep a positive tone always.

6. Correct

Make sure all the information you’ve provided is correct. You cannot spread misinformation or twisted truth in your writings. So, go back and check all the information and make sure all these are accurate.

Check your spelling, grammar, and sentence structure. If anything goes wrong or you feel unsure about it, remove it immediately.

No matter what, don’t publish incorrect information. If you do so, it will give a bad impression, and you’ll lose your readers.

Note: Check and double-check all the information and make sure everything is accurate and up-to-date.

7. Coherent

Being coherent is all about connecting ideas. Tie your ideas/thoughts together and give your article a good flow. Avoid jumbled information or too many scattered ideas in your writing.

Make sure your paragraphs are well connected. And remove it if there is any inconsistency or irrelevant information.

Note: Tie your thoughts and ideas together in a logical and meaningful way.

8. Considerate

It means your article looks stunning and easy to read. Format your writing to give it a smart look. Remember, visually impressive stories matter. So, be considerate and keep your article appealing.

Split your information into different paragraphs. You may include bullets and lists where necessary.

Use your sub-headings to categorize your thoughts. Make relevant sentences bold or italic to highlight your views. Moreover, insert the right photographs if it adds value to your writing.

Note: Structure your article well to make it visually stunning and easy to read.

9. Concrete

Be specific. Don’t play with too many ideas in one article. Write to the point and don’t provide vague, foggy ideas to your readers.

Try to be specific while using phrases like “some,” “many,” “a few,” “as soon as possible.” You can replace these with concrete numbers, dates, and timescales. It will make your article concrete and convey your idea/ideas more clearly.

Note: Limit your focus on one or two central ideas in one article.

10. Credible

When you provide information or stats about something, make sure you include valid sources. Do not use unreliable sources. Don’t risk your credibility. Because once you lose your credibility, it will be hard to get it back.

So while referencing any facts in your article, pay good attention to it. Check and cross-check if you have any doubts or confusion.

Note: Provide valid, up-to-date information to keep your crediblity intact.

Final Thoughts

When you finish your first draft, take some time before hitting the publish button. Read it your article again and edit based on the above 10 C’s.

Try to make your writings complete, clear, concise, conversational, courteous, correct, coherent, considerate, concrete, and credible.

It’s not that easy as it sounds. But if you have a learning mindset, you will figure it out quickly. And your writing will connect your readers well.

Keep writing.

Thank you for reading.

If you want to know how to edit your article, you may read the following post published in The Masterpiece.