Unforgettable You

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Abstract

ployees at Avis that go the extra mile for customers back up the Corporate brand “We try harder”.Question. What aspects of your brand reflect your character?<h2 id="ed46">Investigation</h2>You have to dig for the nuggets of your brand. Here is where looking at your past, reviewing key phrases in a resume, and doing a 360 Assessment yields great bounty.Look for recurring words and phrases that become become the foundation of the unique you. View my article on “The Barn Raising Leader” that became the brand statement of an executive.Question. What recurring phrase or word captures your essence as a leader?<a href="https://www.linkedin.com/pulse/leader-barn-raising-whats-your-story-cedric-johnson-ph-d/">https://www.linkedin.com/pulse/leader-barn-raising-whats-your-story-cedric-johnson-ph-d/</a><h2 id="ea0b">Imagination</h2>“Building a brand does not take millions. It takes imagination” — Harry BeckwithA mundane brand statement

Options

leads to mundane results. You need something that captures the imagination of others.I know an IT Executive that is known as someone who “Breaks glass”. That phrase is perfect for him since he was hired to completely revamp the IT systems in his organization. The brand speaks of courage, innovation, and in the end a major paradigm shift. It makes him stand out from all the other leaders in his organization.Question. What unique phrase captures what you are/do as a leader?<h2 id="027d">Invigoration</h2>A powerful brand statement leads to positive feelings in both the listener and the speaker. At the end of every encounter, folks not only remember the great ideas we have but also how we and our ideas made them feel. In that way brand is an experience.<h1 id="f9f4">“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou</h1>Question. How do you make people feel?</article></body>

Unforgettable You

“Unforgettable. That’s what you are. Unforgettable” Nat King Cole

How do you stand out in a crowd of other talented, personable, and intelligent people?

In what positive way are you unforgettable?

That’s what personal branding is all about.

I have travelled the road to the ‘unique you’ with many talented folks over the years.

Here are four words they use to position themselves.

Investigation

You have to dig for the nuggets of your brand. Here is where looking at your past, reviewing key phrases in a resume, and doing a 360 Assessment yields great bounty.

Look for recurring words and phrases that become become the foundation of the unique you. View my article on “The Barn Raising Leader” that became the brand statement of an executive.

Question. What recurring phrase or word captures your essence as a leader?

Imagination

“Building a brand does not take millions. It takes imagination” — Harry Beckwith

A mundane brand statement leads to mundane results. You need something that captures the imagination of others.

I know an IT Executive that is known as someone who “Breaks glass”. That phrase is perfect for him since he was hired to completely revamp the IT systems in his organization. The brand speaks of courage, innovation, and in the end a major paradigm shift. It makes him stand out from all the other leaders in his organization.

Question. What unique phrase captures what you are/do as a leader?

Unforgettable You

Integrity

Investigation

Imagination

Invigoration

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou