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Abstract

vergreen Article Characteristics</b></p><ul><li>It doesn’t have to be “breaking news”, but people will be curious and read it for an extended period of time, maybe weeks or even years.</li><li>It never assumes a reader necessarily understands or knows about anything you previously wrote.</li><li>It can be opinionated, but it will contain proof that is grounded in facts.</li><li>The article will see gradual traffic growth over time once search engines like Google start trusting the quality of the article.</li><li>It will attract readers that have an intense interest in the topic, and they use a search engine looking specifically for the information you have written.</li></ul><p id="f77c">It can be difficult to decide what to write in your evergreen article, but once you do you will be grateful to see the increased volume of readers, especially when it keeps occurring over time.</p><h2 id="e83b">Example of Evergreen Article</h2><p id="a654">“Here’s an example of three articles about the same topic: apple pie. Take a look at the following 3 article titles, and consider the conditions under which you would want to read it:</p><ol><li>Salem, MA Makes Bewitching Apple Pies for 2016 Autumn Festival</li><li>Why Grandma’s Apple Pie Is THE BEST!!!!</li><li>A Simple, Healthy Apple Pie Recipe (From Scratch)</li></ol><p id="eb1b">The first title would be a great read in the fall of 2016 (if you’re in Salem) or very, very shortly thereafter. A few weeks later? It’s old news. No reads. No traffic.</p><p id="edc6">The second title would be interesting only if you knew (and agreed with) the author’s sentimental opinion. Otherwise, it’s just another opinion piece about yet another food someone really likes.</p><p id="77ba">The third title will

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be relevant for many years as it promises a useful, timeless resource. You can easily imagine how people searching for things like “simple apple pie recipe,” “healthy apple pie recipe,” and “apple pie recipe from scratch” would be interested in reading this article. People will be searching for these things in 2024, 2030, and 2100.”</p><h2 id="5c54">How You Know if Your Article is Evergreen</h2><p id="c031">Does the title and article make sense, and will it be applicable to people 6 months from now? Does the article offer in-depth and very useful information?</p><p id="5f20">Did you know that research shows that web users are being more specific in their searches? Long-tail keywords (3 words or more) in your title, subtitle and throughout the text are helpful for a reader’s search. This should drive more traffic to your article.</p><p id="3b7b">Create your articles for your readers, not the search engines as this will increase your chance of being found by a search query on your topic.</p><p id="04f3">I hope this information will help you be successful in your writing on Medium.</p><p id="3110">I appreciate each of you for reading this article. I hope you enjoyed it, and maybe you learned something new. If you liked my article become a member, and read all you want each month for $5. If you use my subscription link, I will receive a small commission at no extra cost to you.</p><div id="467b"><pre>Copyright©<span class="hljs-number">2022</span> Pamela Oglesby Facebook, Hubpages, Twitter, <span class="hljs-keyword">Instagram </span>Linkenin <span class="hljs-keyword">Become </span>a Medium member today <span class="hljs-keyword">or </span><span class="hljs-keyword">Buy </span>me a cup of coffee! ❤️</pre></div></article></body>

Understand How To Write Evergreen Articles

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Write Evergreen Content

If you are new on Medium or just a new author, you will hear the term “Evergreen” content, but do you understand exactly what it is? Basically, it is written content that remains relevant over time.

Therefore, it is not time sensitive, and it will drive traffic for a long period of time after it is published. It is a very important distinction when you are successfully writing online content.

Essentially, three types of high-quality writing is what you will read on the web, and they include:

News
Opinion
Evergreen

Evergreen articles have the potential to earn money over an extended period of time. They are search-optimized content that stays relevant for readers. You may think any online content is sustainable because once published it does not just disappear, but that does not mean people are reading it.

Possible Formats

The formats listed below are ones you might consider using to write evergreen content, they include:

How-to-content
Listicles
Tips
Product reviews

There is no guarantee that these formats will make your piece evergreen, but they tend to lend themselves to evergreen articles more than other formats.

Evergreen Article Characteristics

It doesn’t have to be “breaking news”, but people will be curious and read it for an extended period of time, maybe weeks or even years.
It never assumes a reader necessarily understands or knows about anything you previously wrote.
It can be opinionated, but it will contain proof that is grounded in facts.
The article will see gradual traffic growth over time once search engines like Google start trusting the quality of the article.
It will attract readers that have an intense interest in the topic, and they use a search engine looking specifically for the information you have written.

It can be difficult to decide what to write in your evergreen article, but once you do you will be grateful to see the increased volume of readers, especially when it keeps occurring over time.

Example of Evergreen Article

“Here’s an example of three articles about the same topic: apple pie. Take a look at the following 3 article titles, and consider the conditions under which you would want to read it:

Salem, MA Makes Bewitching Apple Pies for 2016 Autumn Festival
Why Grandma’s Apple Pie Is THE BEST!!!!
A Simple, Healthy Apple Pie Recipe (From Scratch)

The first title would be a great read in the fall of 2016 (if you’re in Salem) or very, very shortly thereafter. A few weeks later? It’s old news. No reads. No traffic.

The second title would be interesting only if you knew (and agreed with) the author’s sentimental opinion. Otherwise, it’s just another opinion piece about yet another food someone really likes.

The third title will be relevant for many years as it promises a useful, timeless resource. You can easily imagine how people searching for things like “simple apple pie recipe,” “healthy apple pie recipe,” and “apple pie recipe from scratch” would be interested in reading this article. People will be searching for these things in 2024, 2030, and 2100.”

How You Know if Your Article is Evergreen

Does the title and article make sense, and will it be applicable to people 6 months from now? Does the article offer in-depth and very useful information?

Did you know that research shows that web users are being more specific in their searches? Long-tail keywords (3 words or more) in your title, subtitle and throughout the text are helpful for a reader’s search. This should drive more traffic to your article.

Create your articles for your readers, not the search engines as this will increase your chance of being found by a search query on your topic.

I hope this information will help you be successful in your writing on Medium.

I appreciate each of you for reading this article. I hope you enjoyed it, and maybe you learned something new. If you liked my article become a member, and read all you want each month for $5. If you use my subscription link, I will receive a small commission at no extra cost to you.

Copyright©2022 Pamela Oglesby Facebook, Hubpages, Twitter, Instagram Linkenin Become a Medium member today or Buy me a cup of coffee! ❤️