Twitter is back!

Summary

The author, Dwayne Adderley, has rediscovered Twitter's value for marketing and networking, appreciating its new features and vibrant communities of creators, writers, and NFT enthusiasts.

Abstract

After initially dismissing Twitter due to its character limits and perceived negative impact on language and social interactions, Dwayne Adderley has returned to the platform. Recognizing its evolution into a visually-influenced and interactive space, he now embraces Twitter as a crucial tool in his marketing strategy. Adderley highlights Twitter's increased character limit, introduction of Twitter Spaces for live conversations, improved media quality, and new features like tipping and follower management. He acknowledges the presence of his fellow creators from Medium and Vocal, and the active NFT community, which aligns with his expanded portfolio as a writer, blogger, and NFT creator. Adderley praises Twitter for its modernization efforts and admits his previous underestimation of the platform's potential, now promoting his Twitter accounts @DwayneAdderley and @Adderleydwayne for NFTbahamas.

Opinions

The author initially found Twitter's 140-character limit restrictive and disliked the abbreviated language often used on the platform.
Dwayne Adderley previously viewed Twitter as detrimental to the English language and contributing to social ineptitude.
Upon revisiting Twitter, the author was impressed by the expanded 280-character limit, the introduction of Twitter Spaces, and the ability to receive tips, including Bitcoin payments.
Adderley appreciates the improved quality of visual content on Twitter and the feature allowing users to remove followers without blocking them.
He values the sense of community among writers and NFT enthusiasts on Twitter, which he finds beneficial for cross-promotion and networking.
The author endorses Twitter Blue for its customization options, the ability to undo tweets, and ad-free news article reading, along with longer video uploads.
Dwayne Adderley publicly apologizes for previously dismissing Twitter and now recommends the platform as a modernized tool for creators and marketers.

Why didn’t anyone tell me?

Image created by Dwayne Adderley via Canva

In my continuous evolution, I frequently adjust the marketing blueprints for my brands. It was during one of these planning sessions that I realized that Twitter is back.

When I joined Twitter in June of 2009, I had no idea what I was going to do with it. During that time, it was limited to 140 characters. Anyone who knows me can attest to the fact that I find it difficult to express myself in such an abbreviated manner. Additionally, I detest deciphering codes such as “hru”, “rofl”, “brb” and others. I thought that “LOL” would have been the limit.

Eventually, I resigned myself to following celebrities on Twitter as my friends had nothing interesting going on. I read their Tweets that were redundant as I had already seen the story on television or in entertainment articles. I then realized that this medium was singlehandedly destroying the English Language. It was also making a new generation of socially inept people who were finding it increasingly difficult to have real conversations with others. It was at this moment I set Twitter aside.

Fast forward to 2022. I now find myself in an era of digital and thus visual influence. Having added writer, blogger and NFT creator to my portfolio, I realized that I should give Twitter a second look. I dusted-off my account and integrated it into my marketing arsenal. At this point, I had been utilizing my personal website, Dwayneadderley.com (shameless plug), Facebook and Instagram as platforms for my work.

I was pleasantly surprised to find so many of my fellow creators on Twitter. There were contributors from my writing bases of Medium and Vocal there. I was thrilled to see that communities of writers had been established. These writers are unselfish in donating their pages to promote other writers, bloggers, and creators. Likewise, Twitter has a vibrant community of NFT creators, collectors, and promoters. This was the perfect place for NFTbahamas (another shameless plug) to be highlighted.

Twitter had expanded its character count to a whopping 280 characters. They had introduced Twitter Spaces, which allows for live conversations. Tips could now be received by users, including the option to be paid via Bitcoin. The quality of uploaded photos and videos were improved and given more space to be viewed. One of the best features now offered is the option to remove followers without blocking them. This will ensure you do not directly upset any of your fans, just mildly offend them.

They have also added Twitter Blue, a paid subscription service that allows customization, the ability to undo Tweets, and the reading of some news articles without advertisements. Twitter Blue permits the uploading of longer videos too.

As you can see, this is not your father’s account. Well, if your father used Twitter back in the day. Let me take this opportunity to commend Twitter for their modernization. I will also use this article to apologize to them for treating their platform like a dinosaur whose time had passed. I proudly add Twitter to my toolbox and can say with pride, “Follow me on Twitter at @Dwayneadderley and @Adderleydwayne (NFTbahamas).