Top 4 Google Ranking Factors In 2022
What are the REAL Google Ranking Factors that Increase Your Ranking on Search Results?
If you have a new website and it isn’t getting any Google traffic. Then when you first learn about SEO, you may get overwhelmed with a lot of SEO techniques and, you can’t distinguish between what is a Google ranking factor and what isn’t.
In this article, we only discuss the real Google ranking factor which Google sees when ranking your website on search results.
There are 200 or more Google ranking factors that Google sees to rank your website on search results.
Unfortunately, we don’t know about all the 200 Google ranking factors. But we do know about some of the most important Google rankings factors which can increase your ranking on search results.
When doing SEO, people think about all the SEO practices, They are doing are Google ranking factors.
But that’s not true, Some of them aren’t Google ranking factors. Those SEO practices indirectly impact Google ranking factors. That’s why those SEO practices are important.
We will discuss the Google ranking factors that directly impact your ranking. So Let’s learn the Google ranking factors that can increase your Google traffic.
Build links
Building links are the single most crucial Google ranking factor that can increase your Google traffic. There are three types of links that are crucial to increase traffic on Google.
- Internal links
- External links
- Backlinks
Internal links
Internal links mean linking to different pages on the same website. When you create content on a particular topic. The audience may also want to know about the related blog. So by linking to those related blogs, you will help the audience find more related blogs.
It helps the audience find related posts on a topic, so people educate themselves more about the related topic. That’s why Google wants websites to do internal linking because it helps the audience find more of what they are interested in.
Internal linking will increase the time that people spend on your website. You are providing the audience with more blogposts, So it increases the time that people spend on your website, Which Google sees as a positive sign and increases your ranking on Google.
You have to link to related blogpost to get value from internal linking. When websites find out that internal linking can increase their Google traffic.
They overdo internal linking, which negatively impacts their Google traffic. Make sure you only put a maximum of six or eight internal links on a single webpage.
External links
External links are the process of linking to different websites. Most people think it does not increase your ranking because you provide value to other websites by linking them. But that’s not true.
If you are linking to something that will help your audience. then external linking is important because you are helping your audience find the content they want, whether it’s on other websites.
You have to link to content on other websites that you don’t have on your website.
If you think the content on other websites can provide valuable information to the audience, then external links are crucial to put in your content.
Backlinks
When other websites link back to your website, that is called backlinks. This type of link has the most influence on your Google Ranking. Studies show that the more backlinks a page has, the more organic traffic it gets on Google.
Backlinks indicate to Google that other websites trust your website that’s why they link you.
But getting backlinks from a website in a similar industry is more valuable because Google will think your industry websites also trust you. Which also can improve your Google ranking.
But getting backlinks from any website is not valuable to your website. For example, if you get backlinks from ten new websites and you get backlinks from one high domain authority website.
The one high domain authority backlink is more valuable than ten backlinks from the new website. Google trusts more high domain authority than the new website. So if a high domain authority website links you, then Google will trust your website as well.
Getting backlinks from the Forbes website is more valuable than getting backlinks from ten new websites.
It doesn’t mean you should ignore the opportunity to build backlinks from medium and small-sized websites.
But your main goal should be to get backlinks from high domain authority websites because these websites provide more valuable backlinks.
Difference between do-follow and no-follow backlinks
Do-follow backlinks indicate to Google that you are providing value to other websites. No-follow backlinks mean you won’t provide any value to other websites.
You have to focus on getting do-follow links because these backlinks provide value to your website.
When you pitch other websites for backlinks, make sure you identify if it’s a do-follow link or no-follow link. so you don't waste your time getting no-follow links that don’t provide value.
Evergreen content
Evergreen content is a type of content that provides detailed information about a topic and is always up to date with the new information.
Most websites create lots of content on their website. But they forget to update their outdated content.
Evergreen content is something you update with up-to-date information so the audience will get as much value out of your content as possible.
Evergreen content provides detailed information about a particular topic. Most people create content and, they don’t think about what value their content provides to the audience.
There are already hundreds of blogpost on the same topic. Why will the audience read your blog?
Evergreen content answers this question because it provides information that other websites don’t provide.
Evergreen content provides information that is simpler to understand for the audience.
Some of the characteristics of evergreen content are.
- Provide comprehensive information about a particular topic.
- Don’t use fancy and unnecessary words, easy to read and understand.
- Use images and infographics to explain complex ideas visually.
- Get updated with new information.
- Include valid data and statistics to prove their point.
- Optimized with SEO.
If you have content that has these characteristics. Then your content is more likely to get top ranking on search results.
Google wants to rank evergreen content because this type of content helps the audience more effectively.
If your content provides value to the audience more than any other content on that topic. Then you have a higher chance to rank because Google puts audience interest first.
Always focus on creating evergreen content, although evergreen content requires more time and effort. But if you want to rank your content for the long term, it’s worth it.
Page speed
Website conversion rates drop by an average of 4.42% with each additional second of load time.
In the old days of SEO, you rank your website on top pages even it takes 20 seconds to load your website. But today, Google wants to give value to the audience and provide them with valuable information as fast as possible.
Google makes page speed a Google ranking factor because it helps the audience get a fast-loading experience. It gives the audience a good experience on a website.
The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. Many studies show the importance of page speed. But How can you improve your page speed?
Some of the ways to improve your page speed are.
Compress image file size
Compress your image file size through TinyPng or any other tool. Sometimes your website will load slowly because of the image file size.
Google page speed insight
Go to Google page speed insight to understand if your website is loading fast or not. If your website is slow, it gives you some technical solutions. You can discuss with your developer, who can solve this problem to increase your page speed.
User experience
88% of online shoppers say they wouldn’t return to a website after a bad user experience.
If you don’t give users a different and unique experience when they come to your website. They will put you in the same category as common websites.
Today it is not only what you provide that matters to the audience. but how you provide it is also crucial to increase Google traffic.
Optimizing your website for users is more important than optimizing for Google because Google ranks websites that give the audience the best user experience.
If the audience gets a bad user experience into your website. It is unlikely that they will come back to your website.
Make it easier for the audience to find what they want on your website by making a category for blog topics. So they can easily find the topic they want to know.
Easy to Read
Write with clarity and use simple words so your audience can understand. If you use fancy words, which your audience doesn’t understand. It also gives a user a bad experience.
Content formatting
Most websites write amazing blogs. But still, the audience doesn’t like their content, because they don't properly format their content.
You have to put only 4 or 6 lines in one paragraph. So your audience doesn’t get overwhelmed with a lot of text, so people don't think they have to read a lot.
If you are doing something on your website that can help the audience in any way. It improves user experience, which Google sees as a positive sign to rank your website on search results.
When you give the audience a good user experience, they will stay longer on your website, which means Google will think that audience is in favor of your website. That’s why they are staying and don’t quickly leave. So It will increase your Google ranking.
Conclusion
There are more factors Google looked for before they rank a website on top pages but these Google ranking factors can significantly improve your chances to increase your Google traffic.
Most people start practicing these Google ranking factors in a month or so. They expect to get the top ranking, But that is not possible. It will take time and persistence to rank on search results, but it’s worth it.
