Top 30 Digital Marketing Trends, Predictions & Data To Know In 2022

These Digital Marketing Trends are definitely going to make a huge difference in the marketing approach in 2022.

Every year we came across new trends and platforms that dominate the entire marketing world. These trends and platforms decide the future of marketing and even we make predictions on basis of that.

We came across short video platforms that brought a big storm in digital marketing. Especially when TikTok came into the market and in a couple of years, it became a major stakeholder in the social media world championing and taking a lead with 1 billion users worldwide.

Cryptocurrencies saw huge bounce, NFTs and Metaverse sparkled the conversation about the future of the finance industry. Facebook changed its name to Meta to develop a 3D virtual world of Metaverse.

This sounds awesome right! I have zotted down some important trends, predictions, and data that I think every marketer should know.

1. Mobile commerce saw a boom during the pandemic. Social commerce generated approximately $474.8 billion in revenue, a 40% increase in sales.
2. 30% or more eCommerce companies are dominating social media to drive sales.
3. In the United States, nearly 36% of internet users are social buyers.
4. 35% of people mentioned that social media has influenced their buying decisions.
5. 54% of Gen Z shoppers and 58% of Millennials agree that social platforms are better than online searches.
6. A major shift can be seen by 2023 when 75% of small businesses will shift to social media for driving sales.
7. Facebook & Instagram Live have influenced consumer purchasing decisions and have increased sales by 35%.
8. According to Facebook’s own research, consumers are increasingly keen to try out live shopping. 27% of those served had tried it while 89% of that group expected to try it in the coming year.
9. The major shift can be seen to drive more business with live shopping to virtual stores, virtual product launches & Live flagship events.
10. Microsoft announced plans to bring mixed reality including holograms and virtual avatars to the Microsoft team in 2022.11. On 28th October Mark Zuckerberg announced the rebranding name of Facebook as Meta. The major takeaways include Announcing Horizon Home, Messenger calls in VR, the inclusion of new games, creation of work account to collaborate with coworkers and access productivity apps.

Here are some more of the counts that you should know:

1. 89% of eCommerce companies have invested in personalization. It will improve the buying behaviour of the users. 44% of customers will become repeat customers. Customer acquisition expenses might decrease by 50% and this type of effort will improve brand loyalty.
2. 91% of customers are likely to share content about a brand if they find brand resharing customer content.
3. 72% of consumers believe in reviews and testimonials by customers.
4. 73% of customers believe in brand running contests, sweepstakes & freebies.
5. Companies can be seen engaging with negative reviews, encouraging users to votes and share feedback on products and services. Include customer's video testimonials for social proof and to improve the SEO of their website.
6. 71% of customers are interested in the personalized ads.
7. 77% of customers have chosen or recommended brands that have provided personalized experiences or services.
8. Personalized shopping cart recommendations have influenced buying decisions by 92%.
9. The privacy policy changes led by Android and Apple have impacted the data collection by brands. The behavioural data of consumers are now tough to find due to this.
10. 96% of iPhone users have opted out of app tracking since iOS 14.5 launched.
11. A study conducted in China found that about 70% of 1033 participants spent more time looking at screens after the Covid outbreak. Another study has shown that average screen time has increased from 3.5 hrs. to 5.1 hrs.
12. India, South Korea and Mexico dominate the world with the highest spending time on mobile apps in 2021.
13. Among apps, TikTok was the most downloaded app with 1 billion active users.
14. After the Tiktok ban in India, Instagram reels, YouTube shorts and Indian apps have taken a major stake in short video content.
15. In the United States, the average time spent on mobile has increased drastically compared to TV.
16. Linkedin is planning to launch its short video platform soon.
17. Short videos platform will dominate the market in 2022.
18. Artificial Intelligence will take a step ahead in digital marketing by moving to more personalization.
19. YouTube shorts will invest heavily to improve their platform and to compete with TikTok and Instagram reels.
20. Voice searches will take over textual searches.

All the best to you all marketers. I hope, the above-mentioned bullets will give meaningful insight to improve your marketing strategies and goals.

Note — The above data are taken from DMI team talks, 99designs and other top digital marketing brand sites.