avatarOliver Lövström

Summary

The article outlines two key factors, Reads and Engagement, that influence earnings on Medium, and the author commits to an exploratory data analysis of 118 stories to determine which metrics most significantly impact earnings.

Abstract

The article "Data Science Portfolio — Part 7: Top 2 Tips to Increase Earnings" emphasizes the importance of Reads and Engagement as the primary drivers of earnings for Medium writers. It explains that a viewer becomes a reader after 30 seconds and that reads by Medium members, especially "Friends of Medium," contribute more significantly to earnings. Engagement, which includes Read Time, Claps, Highlights, Comments, and Followers, is also crucial as it affects the earnings per read. The author plans to analyze all 118 published stories in their portfolio to identify the most influential metrics for earnings and promises to keep the explanation simple, inviting readers to suggest additional factors that might affect earnings.

Opinions

  • The author believes that understanding the factors affecting Medium earnings is crucial for writers looking to increase their revenue.
  • It is implied that engaging content that captures the audience's attention and prompts interaction is key to higher earnings.
  • The article suggests that Medium's membership model plays a significant role in a writer's earnings, with member reads and "Friends of Medium" reads being particularly valuable.
  • There is an assumption that data-driven insights from the upcoming analysis will provide valuable information for writers seeking to optimize their earnings on the platform.
  • The author is open to input from readers, indicating a collaborative approach to the analysis and a willingness to consider other potential factors affecting earnings.

Data Science Portfolio — Part 7

Top 2 Tips to Increase Earnings

You Don’t Want to Miss This — How Do You Increase Your Earnings?

Not a member yet? Read for free here!

Wondering what makes a Medium story a big earner? Let’s cut to the chase. It’s not just about the writing; it’s about these two key factors…

Photo by tabitha turner on Unsplash

Reads

When a viewer sticks around for over 30 seconds, they become a reader. But remember, only reads from Medium members add to your earnings. Plus, if they’re a “Friend of Medium”, you’ll be earning the big bucks (4x). So, more members reading your story means more cash in your pocket.

Engagement

Engagement decides how much you earn per read. Here are the five things that add to earnings:

  • Read Time
  • Claps
  • Highlights
  • Comments
  • Followers

Now, for the big question: Which impacts your earnings the most? We’re about to find out!

This week, I’m analyzing all 118 published stories. My goal? To uncover which metrics are most important for earnings. I’ll crunch the numbers and bring the summaries directly to you. And, don’t worry—I’ll keep the math talk to a minimum.

Oh, and one more thing: Do you think there are more factors affecting earnings? You tell me, and I’ll make sure to include it in the analysis!

This concludes the problem definition for the Exploratory Data Analysis (EDA), and I’m off.

Check out the previous stories in this series:

Thank you for reading!

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