Summary

Scott Hughey, an IT professional and writer, is encouraging his readers to engage in word-of-mouth promotion of his work, emphasizing its effectiveness over traditional advertising methods.

Abstract

Scott Hughey has recently discovered the power of word-of-mouth marketing and is appealing to his readers to take part in this organic form of promotion. He contrasts the effectiveness of personal recommendations, which 92% of consumers trust, with his previous marketing efforts that included Amazon and Twitter ads, newsletters, and even pagan sacrifices. Despite his dedication to writing, Hughey humorously notes that his writing career remains a part-time endeavor, suggesting that his audience hasn't fully supported him yet. He playfully updates his Amazon writer profile, urging readers to endorse his work to friends, and expresses confidence that this new marketing strategy will lead to success and financial gain.

Opinions

Hughey believes that word-of-mouth is a more effective marketing strategy than traditional ads or social media campaigns.
He humorously acknowledges the inefficacy of his past marketing attempts, including spam and pagan sacrifices.
He jestingly places the onus on his readers for not achieving writing success, implying that their actions are crucial for his growth.
Hughey suggests that readers spreading the word about his writing could lead to stronger friendships through shared discoveries.
He is optimistic about the potential success of this new approach and anticipates an increase in readership and income.

Word of Mouth

To All My Readers Everywhere: Do Your Part!

From Your Lips To Everyone’s Ears

The Exciting New Marketing Technique. Image by Scott Hughey via Canva Pro

Dear Everyone Who’s Read Anything By Me,

I just learned about this wonderful form of advertising called Word-of-Mouth.

Maybe you’ve heard of it?

Apparently, when someone REALLY enjoys something they’ve read, they’re supposed to talk about it. If I understand this correctly, the end result is new readers throwing heaps of cash at my feet.

This sounds way easier than what I’ve been doing so far.

Amazon ads
Twitter ads
Very nearly running Facebook ads then backing out at the last minute
Newsletters
Spam
Pagan sacrifices
Writing new and better material

According to Investopedia, 92% of consumers trust what you, my readers, have to say more than they do the ads, tweets, and threatening emails I’ve been sending out.

And yet, AND YET, this whole writing thing is still a part-time job. A side-hustle, if you will.

Clearly, someone’s not doing their part. Since I remember putting the writing in, the fault must be with everyone else.

Don’t worry. I’m not even mad. I even gave you the wrong instructions. I once said on my Amazon writer profile:

Scott is an IT professional. You could change that today by purchasing a million copies of his books.”

Let’s amend that.

Scott is an IT professional. You could change that today by telling everyone you know about his writing. Frankly, he’s been holding up his end of the bargain. It’s about time all of you started pulling your weight as well.

Is it a deal?

I’ll write the words. You read them. Then tell everyone you know about them. I bet it endears them to you even more. Nothing says friendship like introducing people to a writer.

Trust me on this. It’s my “Word of Mouth.” Assuming I’m doing this correctly, 92% of you will now become my new marketing team.

Oh, and tell all your friends to spread the word as well. Thanks.

I’m excited about this new approach to writing success. I can’t wait to hear about it.

From a soon-to-be-rich writer.

Scott Hughey is going to go refresh his stats on all his writing outlets for the next few hours. He’s absolutely certain this is going to work.