Profitable Tiny Course Tips
Tiny Courses: The Top 7 Profitable Advantages
How to profitably zig while others just zag
Welcome my fellow contentpreneur! In our last episode you discovered two huge advantages of being a contentpreneur. That episode awaits you here.
In today’s article training episode you’ll discover the profitable advantages of tiny courses. #4 is my favorite. I wonder what yours will be?
You may have noticed there’s so much focus now on creating courses. Here’s the major flaw I see:
Teaching and encouraging contentpreneurs like us to create massive “be-all end-all” courses. The problem here is they take a long time to create, are expensive, and most people don’t ever finish them.
“So, Jeff, what do we do instead?”
I’m so glad you asked!
Tiny Course Power
When most of the internet is going in one direction, it’s often more profitable to go the opposite way. Such is the case with “Tiny Courses.”
Here are the top 7 profitable advantages of “Tiny Courses”
- Repurposing Leverage: With a library of tiny courses, you can mix and match in dozens of ways by starting a membership, creating bundled courses by grouping similar topics together, or adding them to bundles and giveaways to grow your list.
- Low risk: Why bet your entire annual income on one giant course? With regular tiny courses your annual income doesn’t depend on the success or failure of one big launch.
- So much easier to sell: Small courses are an impulse purchase, not a line-item on a budget. Most people can invest in them without having to check with their bank account, a significant other or a business partner.
- Repeat sales: Tiny course customers will buy additional courses. You’ll have customers who buy every single course you release. That’s a nice steady flow of income.
- Much smoother cash flow: Releasing multiple courses over a year makes for fewer peaks and valleys in your income. Unless of course you like that roller coaster ;-)
- Lower cost to promote: You can sell a tiny course from a simple email campaign. Which means no webinar circuit, long launch cycle to plan, or ads budget to manage.
- Low production costs: Tiny courses can be created and launched by a solo contentpreneur using free or low-cost tools. Which there’s no team to manage and pay and no expensive equipment to buy, so you can focus on profit.
Bonus Advantage: One course leads to another. One tiny course provides one step in your customers’ success journey. Then the next tiny course provides the next success step. And so on…
Extra Bonus Advantage: Got 72 minutes to grow your business? Then catch this mercifully brief workshop training loaded with immediately useable strategies. Play along and you’ll have a great outline for your first (or next) profitable tiny course.
About Jeff Herring
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