TikTok Hires Music Talent Scouts To Find New Artists
Does the platform’s search for these figures shape the future of songs?
I’m not on TikTok, it doesn’t appeal to me. But it is a useful social network to understand new trends. It is also interesting because it affects everyone’s life and especially young people.
Not only. It has repercussions on various areas of everyday reality. For example on music.
The reflection starts from the news of these days. TikTok is looking for talent scouts to find emerging artists and launch them.
The social network’s goal is to hire “A&R”, “artists and repertoire” experts in London, Los Angeles, and Sao Paulo.
For now, the search for figures and musicians seems to focus on America. But it could soon spread to other areas of the world.
These initiatives combine with artist functions dedicated to marketing, distribution, discovery, and development. It, thus, seems that the portal wants to look more and more like a new record label.
TikTok is famous for short videos. If this social media wants to focus on the music, will change it. Songs and performances on social media will get shorter and shorter.
They will try to grab attention in a few seconds. They must be catchy and rhythmic.
Likely the way of writing songs will also change in this direction. Do we need to say goodbye to the immortal songs of the past?