This Writer Charges Wealthy Parents $10,000 for an “On Brand” Baby Name

Summary

Taylor A. Humphrey has carved out a niche as a professional baby namer, offering services from $1,500 to$ 10,000 to wealthy parents seeking unique and "on-brand" names for their children.

Abstract

Entrepreneur Taylor A. Humphrey has found success in a unique market by providing baby naming services to affluent parents. Her fees range from $1,500 for a basic package, which includes a consultation and a customized name list, to$ 10,000 for a comprehensive service that ensures the chosen name aligns with the parents' brand identity. Humphrey, who also works as a doula, has named over 100 children and offers her expertise through various tiers of service, including guidance and counseling, and even planning baby-name-unveiling parties. Her online presence on platforms like TikTok and Instagram, where she shares free advice, has garnered a significant following, showcasing her ability to tap into the desires of parents who prioritize their children's names as a reflection of their social image and branding.

Opinions

The author suggests that wealthy individuals are willing to pay for niche services if they are marketed effectively.
Taylor A. Humphrey's clients are characterized as being highly concerned with outward appearances and the image they project on social media platforms like Instagram.
There is an implication that some may view paying for baby naming services as a form of laziness, while others see it as a strategic decision to maintain a certain social status.
The article hints at a critique of society's preoccupation with image and branding, extending even to the naming of children.
The author seems to acknowledge the cleverness of Humphrey's business model in identifying and serving a very specific market segment.

Proving people will buy anything if it’s cleverly marketed

In the latest news of “you can’t believe what rich people will pay for these days”, one entrepreneur has created a successful business where she names people’s babies starting at $1,500 with services going up to $10,000.

Talk about finding a successful niche. Taylor A. Humphrey is a professional baby namer. She brands herself as a “passionate writer and storyteller” and is “adept at branding, marketing, and social media.”

Taylor told The New Yorker she helped name over 100 kids last year. According to the article, her services begin at $1,500 for a phone call and a “bespoke” baby name list. For a $10,000 price tag, the parents-to-be can expect to receive a name that is “on-brand” with their business. Oh, and she’s also a doula.

When you go on Taylor’s website, you will see a list of her services. Just like a menu at a fine dining restaurant, they are listed without the price, and they include:

A bespoke baby name list. This service involves a consultation and an online questionnaire.

Guidance and counseling. Taylor will be your “naming expert on call” to help you work through issues and talk to your partner.

Full-service baby-naming concierge. This is the big one. She’ll meet you face to face or even help you throw a baby-name-unveiling party. “This is a luxury, all-inclusive package that is limited only by your own imagination.”

Taylor also gives baby name ideas for free on TikTok and Instagram where she currently has 47.7k and 26k followers, respectively. On her social media platforms, she gives free advice, mainly to moms looking for names to go nicely with a sibling’s name.

Recently she helped an expectant mother looking for a name to pair with the name Charlotte. Taylor suggested, “Eloise, Georgia, Beatrice, Florence, or Emmeline because each of these reflect the old-world, aristocratic charm.”

Some people may think it is the very epitome of laziness to pay someone else to name their baby. But the way I see it, the parents that seek out Taylor are not lazy.

Taylor has found an extremely tiny niche of people that are highly concerned with outward appearances and can afford to pay a consultant for expert advice.

These people want gorgeous pics of their beautiful brood of children on Instagram, and they are horrified at giving their child the wrong sort of name. Because when everything in life is Instagrammable, the outward image becomes the most important thing of all.

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