This One Important Step Will Significantly Improve Your Articles

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id="b587">In marketing, we call this your <b>SMIM</b> (single most important message). It’s the number one question we ask ourselves when writing any advertising piece. Perhaps you’re not ‘advertising’ as a writer, but you <b>are</b> trying to get a message across.</p><h2 id="d9b0">Now re-read your article:</h2><ul><li>Does your headline reflect your SMIM? The best headlines allude to your SMIM without giving it away.</li><li>Is the SMIM clear when you read it?</li><li>Do you get to the SMIM quick enough?</li></ul><p id="86c3">I hope it’s obvious what the SMIM is for this article.</p><p id="a504">With love, Megan</p><div id="8822" class="link-block"> <a href="https://meganllorente.medium.com/remember-publications-work-for-you-you-dont-work-for-them-8f257b7b43da"> <div> <div> <h2>Please Remember Your Value as a Writer</h2> <div><h3>When it comes to publications, remember that you can say no too.</h3></div

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            <div><p>meganllorente.medium.com</p></div>

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            <h2>Join Medium with my referral link - Megan Llorente</h2>
            <div><h3>As a Medium member, a portion of your membership fee goes to writers you read, and you get full access to every story…</h3></div>
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Don’t forget to do this before you hit publish

You’ve finished writing your article and feel good about it. You’re hoping it will reach a wide audience and readers will love it.

It’s time for this crucial one step. Ask yourself:

What is the single most important message that I want readers to remember?

In marketing, we call this your SMIM (single most important message). It’s the number one question we ask ourselves when writing any advertising piece. Perhaps you’re not ‘advertising’ as a writer, but you are trying to get a message across.

Shortform

This One Important Step Will Significantly Improve Your Articles

Don’t forget to do this before you hit publish

Now re-read your article:

Please Remember Your Value as a Writer

When it comes to publications, remember that you can say no too.

Join Medium with my referral link - Megan Llorente

As a Medium member, a portion of your membership fee goes to writers you read, and you get full access to every story…