avatarKristen Walters

Summary

The undefined website discusses how Jasper AI's "Brand Voice" feature enables content creators to mimic their writing style for various business content needs.

Abstract

Jasper AI has introduced a "Brand Voice" feature that allows solo creators to replicate their unique writing style for efficient content production across different platforms and formats. By analyzing existing content, Jasper AI tailors its output to match the creator's tone and style, which can be used for marketing materials, social media posts, YouTube scripts, and more. The tool offers a customizable and scalable solution for content creation, with the potential to significantly increase productivity and income for small businesses and individual creators. Jasper AI's pricing has become more accessible, with the "Creator" tier offering unlimited word generation in a user's unique voice for 39-49 per month on an annual or monthly basis, respectively.

Opinions

  • The author, Kristen Walters, views Jasper AI as a valuable tool for content creation, particularly for those who need to maintain a consistent brand voice.
  • Outsourcing content creation can be challenging in terms of finding someone who can accurately replicate a creator's personal style, which is a problem Jasper AI's "Brand Voice" feature aims to solve.
  • Jasper AI is not recommended for fiction writers but is highly beneficial for business-related content creation.
  • The author emphasizes the importance of reviewing and editing AI-generated content to ensure accuracy and quality.
  • Jasper AI's integration of a Knowledge Base for brand-specific information is seen as a feature that enhances the relevance and accuracy of the generated content.
  • The author appreciates the convenience of Jasper AI's document editor, which allows for seamless content creation without the need to switch between different applications.
  • The cost-effectiveness of Jasper AI, especially the "Creator" tier, is highlighted as a significant advantage for small creators and businesses on a budget.
  • The author suggests that Jasper AI, while a powerful tool, is not perfect and should be used in conjunction with human oversight.

This AI Tool Mimics My Writing Style

My secret to “cloning” myself.

Image created with StarryAi

Have you ever wished you could duplicate yourself?

As a solo creator, TIME is my biggest hurdle.

If only I could find a way to clone myself, I could get so much more done and exponentially increase my income.

Sure, I can outsource some things.

But when it comes to creating content, it’s hard to find someone who writes, thinks, and “sounds” exactly like me.

That is until recently when Jasper (my preferred AI writing assistant) released its new “Brand Voice” feature.

Yes, I know using an AI writing assistant isn’t for everyone.

(i.e., If you are writing fiction novels, this one isn’t for you.)

However, if you are running a business that RELIES on content for product creation, marketing, social media posts, YouTube video scripts, affiliate promotions, email newsletters, etc., then this tool could be a game changer for you.

How It Works

Once you’re inside Jasper, the first thing you need to do is set up your “brand voice.”

You can do this by clicking “Add Voice” on the “Brand Voice” settings page.

Screenshot from Jasper Ai

Next, you can choose whether to add content from a URL (i.e., a blog post or article) or from text that you copy and paste.

Screeshot from Jasper Ai

Keep in mind that what you enter at this stage is what Jasper will analyze and mimic in future content outputs.

For this example, I’m going to enter the URL of one of my best-performing articles.

Screenshot from Jasper Ai

Next, Jasper will take about 10 seconds to analyze the text.

Screenshot from Jasper Ai

Then, you’ll have an opportunity to “modify” the tone.

Screenshot from Jasper Ai

If you’re satisfied with the way Jasper described your writing style, give your voice a name and click “Create voice.”

This will store the “voice” in your brand library.

You can also tick the check box to make it the default voice for all your campaigns.

Once your “voice” has been created, you can also enter information into your brand’s “Knowledge Base.”

Screenshot from Jasper Ai

You can add text or upload files with additional information about your brand, business, products, target customer, competitors, and SEO keywords that you would like to target in your content.

Screenshot from Jasper Ai

Once you have finished “teaching” Jasper about your brand and writing style, you are ready to start creating content.

You can use your “brand voice” and Knowledge Base information with any of Jasper’s templates or workflows.

Screenshot from Jasper Ai

I prefer to open a new blank document in Jasper and then use the templates, chat, and compose features as I need them with my “brand voice.”

Screenshot from Jasper Ai

One of the things I find really valuable about Jasper is that I can do all of my work inside the document editor.

I don’t have to copy text from ChatGPT and paste it into a separate Word document.

Jasper also lets you save files and organize them into “Campaigns.”

This makes it easy to keep all of my projects neat and organized.

What Can You Create?

Since there is no limit to the number of words you can generate with Jasper (even on the lowest tier plan), you could use this to create unlimited:

  • YouTube video scripts
  • Emails
  • Articles
  • SEO-optimized blog posts
  • Book outlines & chapters
  • Social media posts
  • Course outlines/lecture scripts
  • Digital products
  • Email newsletters
  • Product descriptions
  • Presentations
  • Affiliate promotions
  • Marketing copy
  • Etc.

Basically, if you write content for any aspect of your business, this tool can help you do it a whole lot faster.

However, it’s important to keep in mind that Jasper is a TOOL (not an infallible miracle worker), and these tools aren’t perfect yet.

So you should always review/edit/fact-check any content you create with the assistance of AI.

How Much Does Jasper AI Cost?

I know that for a lot of small creators, the cost can be an issue, so I thought I highlight that here instead of making you go look for it if you’re interested in giving this a try.

At the end of May 2023, Jasper lowered its prices.

Their “Creator” tier now costs $39 a month (if you get the annual plan) or $49 a month if you want to pay month-to-month with the option to cancel at any time.

Screenshot from Jasper Ai

If you’re running a one-person business and looking to “clone” yourself, the “Creator” tier is really all you need.

For $39-$49 per month, you can have Jasper generate UNLIMITED words in your unique voice.

This is a fantastic value for small businesses and creators who were either doing all of their content creation on their own or outsourcing.

Hey, have you joined Medium yet?

If not, consider signing up with my referral link to get access to EVERYTHING I write, plus more from thousands of really cool and interesting people.

👉 Sign up here 👈

This article contains my referral links for Jasper AI, which along with VidIQ and Helium 10, are some of my absolute favorite business tools for content creators.

If you purchase a premium subscription to one of my favorite software tools, I will receive a small commission at no additional charge to you.

Business
AI
Productivity
Entrepreneurship
Technology
Recommended from ReadMedium