avatarK. Joseph

Summary

A Medium.com writer reflects on the discrepancy between story views and read percentages, seeking insights from experienced writers on improving reader engagement.

Abstract

The author, a newcomer to Medium.com, expresses excitement about joining the platform and shares a conundrum faced by many content creators: the disconnect between the number of views a story receives and the actual percentage of the story that is read. The author notices that some stories with high view counts have low read percentages, akin to food that looks appealing but disappoints upon tasting. Eager to improve, the writer inquires about strategies to increase the "Read Ratio," questioning whether the issue lies with content quality, presentation, or the readership's status as non-paying members. The article presents data showing that shorter stories tend to have higher read ratios, while longer pieces attract more views but with varying engagement levels. The author concludes by

They Came, They Saw, Tasted, Then Left?

How do Medium.com content producers think about the number of views versus the average percentage story that is read?

Photo by Dan Gold on Unsplash

I am so thrilled to have found Medium.com.

I write stories every weekend. My tales reflect my life, work and especially the characters in settings that manifest themselves in my imagination. I am passionate about crafting stories that have the power to move and motivate my fellow humans in inspiring ways.

As the month tick by, I’ve paid attention to how many people view my stories and how many people read my stories.

Interestingly, the stories with a high view level sometimes have rather low percentage-read amounts. It’s like laying eyes on a tantalizing array of food, yet when you take the first bite, it turns out to be unappetizing and disagreeable. I’m altogether sad about that.

I’m still utterly new to the platform, so my overall numbers are low.

Still, I want to understand if there is something I can change about the stories I tell or how I tell them to increase my Read Ratio.

Tell me seasoned Medium writers, how should I be thinking about this? Is there action I must take now? Or does it have nothing to do with me and everything to do with whether my readers are members of Medium.com?

The Numbers

📸 Screen shot taken by Author

High Read Ratios

Surprisingly, the stories that had a Read Ratio of 100% were viewed by fewer than twenty people.

📸 Screen shot taken by Author

High Number of Views

The stories with the largest number of viewers had ranges of rate rates from 25% to 70%. They were not long — two minutes and four-minute reads.

This data begs the question: what is a typical read rate for articles?

© 2022 K. Joseph. All rights reserved

✅ Thanks for reading.

💯 How do you read your statistics? Please share your wisdom!

🍠 I write about all kinds of topics from my life and work. If you haven’t already, check out long and winding content posted weekly on www.karlenejoseph.com.

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